How Apple, Google and IBM Got It Done | The Finance Professor | Financial Articles & Investing News

What Google did: Google was expected to earn $4.96 on revenues (ex-Traffic Acquisition Costs or TAC) of $4.12. The search engine/advertising technology company reported EPS of $5.10 on revenues ex-TAC of $4.22 billion.

How Google did it: In past quarters as Google was experiencing tremendous growth, the company's costs were also surging. Many analysts and investors were concerned that...