Secret of Googlenomics: Data-Fuelled Recipe Brews Profitability

If few people understand how Google’s search engine works, fewer still understand the search advertising system that funneled close to $22 billion into the company’s coffers last year. This article fom Wired magazine’s June 2009 issue uncovers the inner workings, explaining how Google runs an auction for some 2.5 billion daily searches. One key fact: The highest bidders don’t always win.