What's Killing Your Brand (and how to kill it before it kills you)

I had the honor of being asked to speak to the marketing community of Minneapolis and presented a brand new presentation. It covered an area of branding I have found to be understood by very few business owners and professionals. It is based on one chapter in my book, Defying Gravity & Rising Above the Noise. Here are some sound bites and takeaways that got tweeted (of all things!)...