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GREEN MARKETING
According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Such product or service may be environmentally friendly in itself or produced or packaged in an environmentally friendly way. Green marketing incorporates a broad range of activities, including modification to the product, production process, packaging, and advertising message.
Green Marketing is part of Business Exchange, suggested by
Tamara Dugard.
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Sustainable Life Media,the people who bring you the Sustainable Brands conference each year, launched their first...
We’re in Phoenix for Greenbuild 2009, and we’ve already seen some exciting new companies and products on the show floor.
In spite of leaps and bounds in technology, investment capital, political support and public will over the past decade...
Many companies are turning to Corporate Social Responsibility as a strategy to win back the trust of their stakeholders...
There’s been a lot of discussion about elevating corporate responsibility to become a strategic driver of your business.
There is a serious lack of trust among consumers these days. Citizens of every country are eying large national and...
What are the “greenest” brands in the U.S.? Until we can define “green,” there’s no meaningful way to answer that...
Las Vegas has far from a clean reputation, but in Forbes' list of America's Most Toxic Cities, Las Vegas is named the...
Green marketing is turning out to be surprisingly resilient in this recession
Social and environmental issues are increasingly seen as new business opportunities, but translating this knowledge...
As consumer expectations rise and trust in corporations decline, the need for ethical business practices is greater...
If I were the new CEO of Chevron, I would stop listening to the lawyers and bring the engineers into the boardroom to...
Last month Thomas L. Friedman wrote in the New York Times an interesting op ed on why America should tax more gasoline.
A common misconception, one that I’ve seen a thousand times, is the idea that simply printing on recycled mediums, with...
Like many Americans who don’t realize that every time you flip the switch on a television or light, it results in the...
Even in a belt-tightening market like this one, being green matters. And if you think price alone will bring your...
SocialFunds.com -- Now that the downturn has settled upon the world economy for what appears to be a protracted period,...
For change to take real effect, it needs to be personalized. Saatchi & Saatchi S, our sustainability agency, is...
The purpose of a CSR report is to build trust. By operating transparently and responding openly to stakeholder concerns...
Yalmaz Siddiqui, Office Depot’s Director of Environmental Strategy, shares his glass-half-full view of environmental...
Recently, Extreme Makeover: Home Edition featured the remodeling of both a house and a community center/school.
Throughout the years, I have encountered many people who wanted to go green, but couldn’t sell the eco approach to the...
Report: green marketing to grow even in downturn A new study finds that even in an economic downturn, manufacturers who...
So you wrote a CR report! Big deal! What next? Make it BUZZ. The thing about writing CSR reports is that they take a...
Top Sources: Green Marketing
- adage.com
- chiefmarketer.com
- ecopreneurist.com
- socialfunds.com
- VNUNet.com
- Advertising Age
- greeneconomypost.com
- arstechnica.com
- TheStreet.com
- greenbiz.com
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Director of Sales & Marketing / Area Director of Sales & Marketing
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