Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more

GREEN MARKETING

According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Such product or service may be environmentally friendly in itself or produced or packaged in an environmentally friendly way. Green marketing incorporates a broad range of activities, including modification to the product, production process, packaging, and advertising message.

Green Marketing is part of Business Exchange, suggested by Tamara Dugard. This topic contains 352 news and 146 blog items. Read updated news, blogs, and resources about Green Marketing. Find user-submitted articles and reactions on Green Marketing from like-minded professionals.

Most Active

The most active stories in this topic based on user activity.

Shop Local Think Globalmore

Farmers’ markets in London

Green Branding Enters Its Blue Period | CleanTechies Blogmore

Just as new patent filings can indicate the direction technology is moving, trademark application data can reveal...

CSR & Sustainability - capitalism at its bestmore

Want to kill two birds with one stone? Then you should aim for CSR and sustainability. Make money making positive...

Plastic Bags: Law v. Lotterymore

On January 1, 2012 single-use plastic bags vanished from the San Jose, CA shopping scene. Your options are to bring...

Infographic: Why Green Labels Are Not As They Claim To Bemore

More and more products are carrying the “green” label, products that are supposed to be healthier and better for the...

Open Sustainability Innovation Gives Companies a Competitive Advantagemore

Makes the point that companies need a long-term and open approach to thinking about sustainability and innovation that...

Green Marketing Should Focus on The Peoplemore

Summarizes new report from ecoAmerica that maintains that the environmental movement has not been successful in...

Amplify the Social Benefits of Your Productsmore

To do good for the planet and make lots of money (or the other way around), I think companies should shift from an...

Clean-Energy Funding to Dry Up After Obama’s Grant Program Endsmore

U.S. financing for renewable energy will drop next year after the expiration of a grant program that backed at least...

Green-Marketing Revolution Defies Recession - Advertising Agemore

Green marketing is turning out to be surprisingly resilient in this recession

Focus on Value Drives Growth in Green Consumerismmore

Discusses the consumer revolution that is driving green marketing outlining six new rules being written by consumers...

5 Strategies to Make Sure Your Energy-Related Organization Gets Taken ...more

Top10 China aims to promote the most energy efficient products to Chinese consumers, but the group needs a better brand...

Green Marketing Not Over, Just Misdirectedmore

This post rebuts the idea that Green Marketing is dead instead companies need to focus on selling their products...

Social Media & CSR: Rules, People and Toolsmore

Social Media goes hand in hand with corporate social responsibility, sustainability, and community investment, but...

What It Will Take to Market EVs in China « Energy in Asiamore

The New EV Consumer Profile is highly correlated to the current luxury market, make EVs a status symbol and Chinese...

Can't Just Build Green. You Have to Sell Green Toomore

With LEED projects growing in popularity, green can be a major selling point. These initiatives not only offer big...

RedFrog’s Ipad 2 Challenge Linksmore

Central America is going Eco friendly! Organic Cotton Clothing is the THING!

Top 10 List of Green Brandsmore

The 2010 data indicates that the majority of consumers plan to spend the same or more money on green products in the...

Sustainability Marketing 2.0: Consumers, Communication, Conversations ...more

Frank-Martin Belz and Ken Peattie examine the role that online and social media play in sustainability marketing.

Green Marketing Is Alive and Kickingmore

It all depends upon how we define green marketing. If we define it as, “Planets, babies and daisies and empty green...

Plastic Bag Makers Accuse ChicoBag of Reverse Greenwashing | CleanTech...more

Greenwashing has come to mean making false or deceptive representations about environmentally friendly aspects of...

The Dirt on Greenwashing « ReduceReuseRelatemore

Greenwashing skepticism has created a new obstacle for public relations practitioners communicating environmental...

Consumer Behavior Could Drive Green Backlashmore

Consumer behavior is pushing buyers to reject green products. Consumers believe that the prices are high, the products...

After Pepsi, Coca-Cola Goes into Plant Bottlesmore

The Cola wars are not limited to drinks only; they go on to the bottle battlefields also. How? Here's the story:

Is Going Green Elitist? Making Green Marketing Less Niche-Oriented?more

Post focuses on the green marketing gap that causes many Americans to think of green as elitist. It argues that...

Topic Feed: Most active content in Green Marketing

Top Sources: Green Marketing

  • greeneconomypost.com
  • adage.com
  • socialfunds.com
  • chiefmarketer.com
  • TheStreet.com
  • ecopreneurist.com
  • 3blmedia.com
  • Advertising Age
  • VNUNet.com
  • developmentcrossing.com

Most Active Users in this Topic

see all contributors in Green Marketing

Featured White Papers

Post a Job

Jobs in this Topic

International Tour Director Kalos Golf | Chapel Hill, NC
Posted: Feb 8
Director of Grant Programs and Philanthropic Ventures Leadership Recruiters | Philadelphia, PA
Posted: Feb 7
Dean, Lee Business School University of Nevada, Las Vegas - Unlv | Las Vegas, NV
Posted: Feb 4
Loan Officer, Baton Rouge and Seedco Financial Services | New Orleans, LA
Posted: Feb 3
Adjunct - Instructor, Waterwaste / Treatment Operations Raritan Valley Community College | Somerville, NJ
Posted: Feb 3

Report comment contains invalid characters. ()
cancel
Search Cancel