accountFarmers’ markets in London
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
GREEN MARKETING
According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Such product or service may be environmentally friendly in itself or produced or packaged in an environmentally friendly way. Green marketing incorporates a broad range of activities, including modification to the product, production process, packaging, and advertising message.
Green Marketing is part of Business Exchange, suggested by
Tamara Dugard.
This topic contains
352 news
and
146 blog
items.
Read updated news, blogs, and resources about Green Marketing. Find user-submitted articles and reactions on Green Marketing from
like-minded professionals.
Most Active
The most active stories in this topic based on user activity.
Just as new patent filings can indicate the direction technology is moving, trademark application data can reveal...
Want to kill two birds with one stone? Then you should aim for CSR and sustainability. Make money making positive...
On January 1, 2012 single-use plastic bags vanished from the San Jose, CA shopping scene. Your options are to bring...
More and more products are carrying the “green” label, products that are supposed to be healthier and better for the...
Makes the point that companies need a long-term and open approach to thinking about sustainability and innovation that...
Summarizes new report from ecoAmerica that maintains that the environmental movement has not been successful in...
To do good for the planet and make lots of money (or the other way around), I think companies should shift from an...
U.S. financing for renewable energy will drop next year after the expiration of a grant program that backed at least...
Green marketing is turning out to be surprisingly resilient in this recession
Discusses the consumer revolution that is driving green marketing outlining six new rules being written by consumers...
Top10 China aims to promote the most energy efficient products to Chinese consumers, but the group needs a better brand...
This post rebuts the idea that Green Marketing is dead instead companies need to focus on selling their products...
Social Media goes hand in hand with corporate social responsibility, sustainability, and community investment, but...
The New EV Consumer Profile is highly correlated to the current luxury market, make EVs a status symbol and Chinese...
With LEED projects growing in popularity, green can be a major selling point. These initiatives not only offer big...
Central America is going Eco friendly! Organic Cotton Clothing is the THING!
The 2010 data indicates that the majority of consumers plan to spend the same or more money on green products in the...
Frank-Martin Belz and Ken Peattie examine the role that online and social media play in sustainability marketing.
It all depends upon how we define green marketing. If we define it as, “Planets, babies and daisies and empty green...
Greenwashing has come to mean making false or deceptive representations about environmentally friendly aspects of...
Greenwashing skepticism has created a new obstacle for public relations practitioners communicating environmental...
Consumer behavior is pushing buyers to reject green products. Consumers believe that the prices are high, the products...
The Cola wars are not limited to drinks only; they go on to the bottle battlefields also. How? Here's the story:
Post focuses on the green marketing gap that causes many Americans to think of green as elitist. It argues that...
Top Sources: Green Marketing
- greeneconomypost.com
- adage.com
- socialfunds.com
- chiefmarketer.com
- TheStreet.com
- ecopreneurist.com
- 3blmedia.com
- Advertising Age
- VNUNet.com
- developmentcrossing.com
Post a Job
Jobs in this Topic
Director of Grant Programs and Philanthropic Ventures
Leadership Recruiters
|
Philadelphia, PA
Posted: Feb 7
Adjunct - Instructor, Waterwaste / Treatment Operations
Raritan Valley Community College
|
Somerville, NJ
Posted: Feb 3