accountThe Federal Trade Commission is cracking down on companies making false environmental claims about their products.
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GREEN MARKETING
According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Such product or service may be environmentally friendly in itself or produced or packaged in an environmentally friendly way. Green marketing incorporates a broad range of activities, including modification to the product, production process, packaging, and advertising message.
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Many green products are now promoted with messages that lead “beyond green” and underscore such primary benefits as...
New Research Indicates that Consumers have the Eco-Habit “Will” but Lack the Eco-Lifestyle “Way”
Until recently, most businesses assumed that being green and making money were diametrically opposed. Today however,...
Community involvement has a number of benefits for businesses implementing green marketing and corporate social...
The Changing Consumer Marketplace, the third webinar in the Sustainable Brands Boot Camp, provided up-to-date insights...
Yes, many businesses are taking green to heart, but even those corporations that are leading the charge are still...
Find out how buy-local movements can give independent owners a unified voice in government and media, educate consumers...
Sustainable packaging is becoming a fact of life for companies that seek to remain competitive. Companies employing...
of environmental capital at the Eco:nomics Conference, and the identify what the best practices where when applying...
act,'' he said. In January Mr Samuel said there had been an alarming rise in complaints about misleading green...
would-be green marketer to do? Some guidance is available in the FTC's Guides for the Use of Environmental Marketing...
to pick something they already do selling used products, in eBay’s case and “rewrap it in nice green marketing,” said...
something they already do — selling used products, in eBay’s case — and “rewrap it in nice green marketing,” said Casey...
better place to live and work.' @DCarli Don Carli's Twitter bio says he's into sustainability, CSR, green, advertising,...
Despite the recession - green marketing is working on the internet! This month's newsletter reviews the highlights of...
its essential ingredients can be summed up in the easily remembered acronym: ROIDs. Responsibility marketing, including...
Students participating in a pilot program using KindleDX e-readers at Princeton University reduced the amount of...
A summary of session 5 of the Sustainable Brands Boot Camp series, Building a Balanced Sustainable Brand Strategy.
When you target customers, it helps to know if they’re “dark green”, “light green” or “basic brown” in their attitudes,...
Baltimore snow emergency routes: more details (4) Kerry Craven wrote: I have to comment that the city has...
Forum for the Future's "Paint the Town Green" ReportAs a marketer frequently interacting with environmentally...
green customers? And how does that affect your marketing strategy? Jacquelyn Ottman is president, J. Ottman Consulting,...
UK schools are being offered a smart meter to show how much energy they are using. The move is part of a project to...
At last week's State of Green Business Forum 2010, Joel Makower got the session 'Green Marketing in the Age of...
Top Sources: Green Marketing
- greeneconomypost.com
- adage.com
- socialfunds.com
- TheStreet.com
- chiefmarketer.com
- blog.cleantechies.com
- 3blmedia.com
- developmentcrossing.com
- greenmarketing.com
- Advertising Age
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