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GREEN MARKETING
According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Such product or service may be environmentally friendly in itself or produced or packaged in an environmentally friendly way. Green marketing incorporates a broad range of activities, including modification to the product, production process, packaging, and advertising message.
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Nowadays, as the clamor to save our planet from pollution, side effects and global warming is gaining momentum, it is...
Anna Clark explains why selling your green strategy with science alone won’t work, and that the art of sales must be...
Look at IBM's 'Smarter Planet' Campaign IT giant IBM has just launched arguably the world's largest green marketing...
Forum for the Future's "Paint the Town Green" ReportAs a marketer frequently interacting with environmentally...
While the Great Recession has been declared officially over, the economic wreckage is still with us and will take years...
in IGA supermarkets around Australia have failed to decompose as advertised during independent tests, raising serious...
One of the common hurdles green brand owners have to overcome to protect their brands is U.S. trademark law’s...
Students participating in a pilot program using KindleDX e-readers at Princeton University reduced the amount of...
There's a wealth of environmental knowledge floating around on Twitter, 140 characters at a time. Here are a few good...
It wasn’t that many long ago that friends and clients who have known me for a while, would start giggling when asking...
Employees are more than worker bees when it comes to green marketing. They are potential advocates in the community,...
So you thought it was tough to build your cleantech company a year ago? Here are some strategy dos and don'ts that are...
Community involvement has a number of benefits for businesses implementing green marketing and corporate social...
Even tradeshows in traditional brick and mortar industries like construction are jumping on the social media bandwagon.
A picture is worth a thousand words. There’s a reason this is a cliché - we’ve all heard it before. Why then, do we...
There are many and significant corporate social responsibility overlaps between the private sector and government.
...green packaging may emphasize environmental awareness in the United States, but it is not a good color for packaging...
Tina Pepe, a merchandising director for The Company Store is here to talk about environmental home products, largely in...
NPR recently reported on Wal-Mart's efforts to help local farmers get food into their stores. Is this just an...
Corporate sustainability communicators are beginning to exploit social media to tell their stories and get quick...
Social and environmental issues are increasingly seen as new business opportunities, but translating this knowledge...
This is the last of three posts on the Executive Council’s “Value-Based Sustainability” event last week (read previous...
The fear of being being branded as a greenwasher is holding back many companies from adopting and advertising their...
What themes do you expect to emerge when you gather a bunch of leading businesspeople and experts on innovation and...
Top Sources: Green Marketing
- greeneconomypost.com
- adage.com
- socialfunds.com
- TheStreet.com
- chiefmarketer.com
- ecopreneurist.com
- blog.cleantechies.com
- 3blmedia.com
- developmentcrossing.com
- greenmarketing.com
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