accountBy Sharole Lawrence and Jeanette Miller, published in the May/June issue of MOMPRENEUR Magazine Pink and blue, you’ve...
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GREEN MARKETING
According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Such product or service may be environmentally friendly in itself or produced or packaged in an environmentally friendly way. Green marketing incorporates a broad range of activities, including modification to the product, production process, packaging, and advertising message.
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