Most Active Articles 2009-11-25T09:03:38.653-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:green-public-relations Rob Adler radler888 urn:com:businessweek:bx:article:13986900556200672414-6f16af483086ed57b053d5cc4bb627b6 2009-11-20T15:13:36.715-05:00

Between travel, disposable plates, paper napkins, pre-packaged and heavily processed foods, leftovers wrapped in tinfoil and plastic wrap, and food that ends up in the trash because we just cooked too much, there's a hefty environmental footprint associated with Thanksgiving.

Between travel, disposable plates, paper napkins, pre-packaged and heavily processed foods, leftovers wrapped in tinfoil and plastic wrap, and food that ends up in the trash because we just cooked too much, there's a hefty environmental footprint associated with Thanksgiving. http://www.ihavenet.com/Simple-Changes-Will-Green-Your-Thanksgiving-Feast.html Dean Mikelis dmikelis084 0 0 0 0 urn:com:businessweek:bx:article:2234063682660021283-8145cda3f52a4f909c6d8c920b7135fa 2009-11-20T15:12:51.576-05:00

To some critics, the cause of alternative and sustainable energy will always be associated with the image of dewy-eyed do-gooders earnestly plying a hopeless cause. However, it might surprise opponents -- and even supporters -- that the most innovative and effective actors in the carbon-reduction arena is the Army, Air Force, Navy, Marines, and Coast Guard who are aggressively pursuing plans for sustainable energy, reducing carbon, and achieving energy independence.

To some critics, the cause of alternative and sustainable energy will always be associated with the image of dewy-eyed do-gooders earnestly plying a hopeless cause. However, it might surprise opponents -- and even supporters -- that the most innovative and effective actors in the carbon-reduction arena is the Army, Air Force, Navy, Marines, and Coast Guard who are aggressively pursuing plans for sustainable energy, reducing carbon, and achieving energy independence. http://www.ihavenet.com/Military-Leads-on-Efficiency-Alternative-Energy.html Dean Mikelis dmikelis084 0 0 0 0 urn:com:businessweek:bx:article:7729843312523747959-f1d26fb4fa6e12e79b49bf40fe339a09 2009-11-18T13:37:25.186-05:00

Corporate sustainability communicators are beginning to exploit social media to tell their stories and get quick feedback. Which new media offers you the greatest potential- what is their digital bottomline?

Corporate sustainability communicators are beginning to exploit social media to tell their stories and get quick feedback. Which new media offers you the greatest potential- what is their digital bottomline? http://greeneconomypost.com/how-to-get-your-sustainability-message-cyberspace-6181.htm Tracey de Morsella tdemorsella126 1 1 0 0 urn:com:businessweek:bx:article:3246458348950327518-c7192aab5de238a38751a78e2d02cb4c 2009-11-12T14:36:04.295-05:00

We’re in Phoenix for Greenbuild 2009, and we’ve already seen some exciting new companies and products on the show floor.

We’re in Phoenix for Greenbuild 2009, and we’ve already seen some exciting new companies and products on the show floor. http://blog.pr-vantage.com/2009/11/11/greenbuild-2009-preview Rob Adler radler888 0 0 0 0 urn:com:businessweek:bx:article:13161912527617458771-1b18f80a3b8358ec27b543754d9d0d09 2009-11-12T11:24:16.313-05:00

In spite of leaps and bounds in technology, investment capital, political support and public will over the past decade – much less the past year – there is one element of a revolution that has not emerged in the clean tech movement: an icon.

In spite of leaps and bounds in technology, investment capital, political support and public will over the past decade – much less the past year – there is one element of a revolution that has not emerged in the clean tech movement: an icon. http://blog.cleantechies.com/2009/11/12/clean-tech-revolution-green-gandhi/ Marco Schmoecker mschmoecker442 0 0 0 0 urn:com:businessweek:bx:article:8967471486196846109-49652e3fc5836cd9b7a295a3249646e7 2009-10-27T12:49:44.065-04:00

As consumer trust in corporations decline, the need for ethical business practices is greater than ever. Companies that consider environmental initiatives as innovation platforms will come out ahead.

As consumer trust in corporations decline, the need for ethical business practices is greater than ever. Companies that consider environmental initiatives as innovation platforms will come out ahead. http://greeneconomypost.com/cut-csr-spending-reallocate-build-brand-5619.htm Tracey de Morsella tdemorsella126 8 8 0 0 urn:com:businessweek:bx:article:13072888247516065655-db6aa49411e21995587c53dfa2d4ccff 2009-11-06T12:47:22.594-05:00

There is a serious lack of trust among consumers these days. Citizens of every country are eying large national and multi-national corporations with a narrowed, suspicious gaze. Questions are...

There is a serious lack of trust among consumers these days. Citizens of every country are eying large national and multi-national corporations with a narrowed, suspicious gaze. Questions are... http://greeneconomypost.com/trust-business-win-1-5798.htm Chris de Morsella cdemorsella630 0 0 0 0 urn:com:businessweek:bx:article:3386871629542920836-dfc689bc240a6c337f044a1dc0c60c50 2009-11-06T12:41:42.785-05:00

There’s been a lot of discussion about elevating corporate responsibility to become a strategic driver of your business. Most companies would like to benefit from their ethical efforts in the form of increased customer attraction and loyalty, yet...

There’s been a lot of discussion about elevating corporate responsibility to become a strategic driver of your business. Most companies would like to benefit from their ethical efforts in the form of increased customer attraction and loyalty, yet... http://greeneconomypost.com/building-ethical-brand-5880.htm Jessica Lund jlund906 0 0 0 0 urn:com:businessweek:bx:article:6404321190472637306-195aa22ded043e1a9af378c61421da34 2009-10-22T12:57:44.021-04:00

What are the “greenest” brands in the U.S.? Until we can define “green,” there’s no meaningful way to answer that question. Of course, that doesn’t stop people from having, and expressing, opinions.

What are the “greenest” brands in the U.S.? Until we can define “green,” there’s no meaningful way to answer that question. Of course, that doesn’t stop people from having, and expressing, opinions. http://greeneconomypost.com/america%e2%80%99s-10-greenest-brands-5386.htm Tracey de Morsella tdemorsella126 4 4 0 0 urn:com:businessweek:bx:article:8956034740436736887-105ba6cb3d8ca31c80b0596c6f3553c8 2009-10-22T14:44:21.401-04:00

If I were the new CEO of Chevron, I would stop listening to the lawyers and bring the engineers into the boardroom to develop a strategy to invest a good portion of last year’s record $24 billion profit into inventing solutions to the adverse environmental and social impacts of the company’s operations around the globe.

If I were the new CEO of Chevron, I would stop listening to the lawyers and bring the engineers into the boardroom to develop a strategy to invest a good portion of last year’s record $24 billion profit into inventing solutions to the adverse environmental and social impacts of the company’s operations around the globe. http://blog.cleantechies.com/2009/10/22/environmental-change-if-i-were-new-ceo-chevron/ Marco Schmoecker mschmoecker442 0 0 0 0 urn:com:businessweek:bx:article:13045620695093217522-b846cf4274e6f01f8eb4e290102afe4a 2009-10-13T23:53:21.841-04:00

Obama is talking about it. Gap, Hewlett Pack (HP) and Timberland are talking about it. Neighbors, executives and world politicians are also talking about it. What are they are all talking about? … Answer: Social Responsibility. A recent article in...

Obama is talking about it. Gap, Hewlett Pack (HP) and Timberland are talking about it. Neighbors, executives and world politicians are also talking about it. What are they are all talking about? … Answer: Social Responsibility. A recent article in... http://www.pilmerpr.com/blog/greenpr/a-consumer-shift-in-responsible-spending/ Tyillere Hansen thansen341 0 0 0 0 urn:com:businessweek:bx:article:13078591784352954552-a78b183d8707ad1a32df441fae2b56ec 2009-10-08T08:08:51.413-04:00

I had the opportunity to interview Kevin Roberts, CEO of Saatchi & Saatchi at the World Business Forum this week at Radio City Music Hall in New York City. You can see the video interview here:

I had the opportunity to interview Kevin Roberts, CEO of Saatchi & Saatchi at the World Business Forum this week at Radio City Music Hall in New York City. You can see the video interview here: http://www.business-strategy-innovation.com/2009/10/video-interview-saatchi-saatchi-ceo.html Braden Kelley bkelley034 0 0 0 0 urn:com:businessweek:bx:article:9521510517158562695-919809aa3048a218f35e6169da766069 2009-10-07T15:34:53.545-04:00

Judging by the reaction to recent IPO A123 Systems (AONE) [Sep 24: A123 Systems - Hype or Hope?] there certainly can be a case made that 'cleantech' has a chance to be one of the bubbles the Federal Reserve creates next. I am not so sure in terms of...

Judging by the reaction to recent IPO A123 Systems (AONE) [Sep 24: A123 Systems - Hype or Hope?] there certainly can be a case made that 'cleantech' has a chance to be one of the bubbles the Federal Reserve creates next. I am not so sure in terms of... http://www.solarfeeds.com/trader-mark/9194-is-cleantech-the-next-bubble.html scott weitzman sweitzman001 0 0 0 0 urn:com:businessweek:bx:article:4858577466030534296-bb6349b28e3a1756cedbc6403309cf3f 2009-09-29T13:06:06.041-04:00

Driven by the optimism of a recovering economy, plentiful government funding for renewable energy and a recent successful Greentech IPO in battery maker A123 – venture firms have returned to investing in all stages across all greentech sectors. ???

Driven by the optimism of a recovering economy, plentiful government funding for renewable energy and a recent successful Greentech IPO in battery maker A123 – venture firms have returned to investing in all stages across all greentech sectors. ??? http://www.solarfeeds.com/greentech-media/9078-vc-investment-in-green-technologies-roaring-back.html scott weitzman sweitzman001 0 0 0 0 urn:com:businessweek:bx:article:14738809064480356593-f2b52184a9837f8dca38d45b11226969 2009-09-06T11:45:22.575-04:00

Saving water is going to become ever more important as time goes on. If you're easily offended, skip this one, but it's really pretty harmless and the ad campaign referenced is targeted at children.

Saving water is going to become ever more important as time goes on. If you're easily offended, skip this one, but it's really pretty harmless and the ad campaign referenced is targeted at children. http://www.business-strategy-innovation.com/2009/09/save-world-one-action-at-time.html Braden Kelley bkelley034 1 0 1 0 urn:com:businessweek:bx:article:1144494091407972147-81e136f964187e82d87cec4c4616790d 2009-09-03T12:43:51.812-04:00

Throughout the years, I have encountered many people who wanted to go green, but couldn’t sell the eco approach to the executive team. I believe most managers are simply not aware...

Throughout the years, I have encountered many people who wanted to go green, but couldn’t sell the eco approach to the executive team. I believe most managers are simply not aware... http://greeneconomypost.com/sell-green-marketing-boss-4291.htm Tracey de Morsella tdemorsella126 2 1 1 0 urn:com:businessweek:bx:article:13445310276689067321-caa2ce776afb234f104629de2f3b3cad 2009-09-24T23:58:38.442-04:00

U2 has launched one of the largest, most over-the-top tour production tsunamis known to rock n’ roll. 189 trucks will roll cross the world supporting what’s sure to be a really big show. Their PR team swears the tour is green (story).

U2 has launched one of the largest, most over-the-top tour production tsunamis known to rock n’ roll. 189 trucks will roll cross the world supporting what’s sure to be a really big show. Their PR team swears the tour is green (story). http://www.pilmerpr.com/blog/uncategorized/bono-and-the-u2-boys-greenwashing/ Tyillere Hansen thansen341 1 1 0 0 urn:com:businessweek:bx:article:13267687952519889073-5f3fc58dfb84452a5ab84e4a3effe2f8 2009-09-24T13:43:59.076-04:00

The purpose of a CSR report is to build trust. By operating transparently and responding openly to stakeholder concerns and aspirations, through a “fair and balanced” presentation of the material issues relating to your organization’s sustainability...

The purpose of a CSR report is to build trust. By operating transparently and responding openly to stakeholder concerns and aspirations, through a “fair and balanced” presentation of the material issues relating to your organization’s sustainability... http://greeneconomypost.com/catch-22-csr-reporting-trust-4729.htm Chris de Morsella cdemorsella630 0 0 0 0 urn:com:businessweek:bx:article:3792987124905933867-384fba08a64d7744e23f5d3dc7d62907 2009-09-22T08:03:54.366-04:00

Twenty years ago, people in Mecklenburg and Iredell counties woke up to find their communities in complete disarray. Hurricane Hugo caught most people off guard by sweeping unexpectedly through our area, causing massive power outages, destruction, injuries and even death.

Twenty years ago, people in Mecklenburg and Iredell counties woke up to find their communities in complete disarray. Hurricane Hugo caught most people off guard by sweeping unexpectedly through our area, causing massive power outages, destruction, injuries and even death. http://www.newtypeenergy.com/green-life/your-family/301-how-to-prepared-for-another-hugo-in-your-family.html scofider lp slp4504 0 0 0 0 urn:com:businessweek:bx:article:4836154979864212804-95500f51eb5441e939ae92f6cd8d437f 2008-11-18T11:10:50.157-05:00

While reading through Joel Makower’s Strategies for the Green Economy tonight, I came upon an interesting chapter on PR that rang a “I feel you on that one” inside me. The topic was public relations in a growing green/sustainable marketplace.

While reading through Joel Makower’s Strategies for the Green Economy tonight, I came upon an interesting chapter on PR that rang a “I feel you on that one” inside me. The topic was public relations in a growing green/sustainable marketplace. http://www.melodiesinmarketing.com/2008/10/10/public-relations-and-green/ Michelle Lockett mlockett714 41 41 0 0 urn:com:businessweek:bx:article:2505252045779739307-63a9f8f18f862bbc68a9a0d6d93f297c 2009-09-15T12:32:28.287-04:00

So you wrote a CR report! Big deal! What next? Make it BUZZ. The thing about writing CSR reports is that they take a helluvalotta energy. The reporting process takes months, involves many internal and external stakeholders, and creates a reporting...

So you wrote a CR report! Big deal! What next? Make it BUZZ. The thing about writing CSR reports is that they take a helluvalotta energy. The reporting process takes months, involves many internal and external stakeholders, and creates a reporting... http://greeneconomypost.com/cr-report-buzz-4546.htm Chris de Morsella cdemorsella630 0 0 0 0 urn:com:businessweek:bx:article:7606590913819477341-f4ceedbc5efdd37c9b0d625e1a04345d 2009-09-15T12:34:16.536-04:00

Association of Chartered Certified Accountants (ACCA) and Ceres, a US coalition of environmental and investor groups, recently called for submissions to the ninth-annual Ceres-ACCA North American Awards for Sustainability Reporting.

Association of Chartered Certified Accountants (ACCA) and Ceres, a US coalition of environmental and investor groups, recently called for submissions to the ninth-annual Ceres-ACCA North American Awards for Sustainability Reporting. http://greeneconomypost.com/call-for-submissions-ceres-acca-2009-sustainability-reporting-awards-4452.htm Chris de Morsella cdemorsella630 0 0 0 0 urn:com:businessweek:bx:article:4636155394665692758-667dc2b035e9efd93ce1e49d3a37de41 2009-09-15T10:08:38.114-04:00

Recently, Extreme Makeover: Home Edition featured the remodeling of both a house and a community center/school. I got an all-access, behind-the-scenes pass, thanks to a VIP invite

Recently, Extreme Makeover: Home Edition featured the remodeling of both a house and a community center/school. I got an all-access, behind-the-scenes pass, thanks to a VIP invite http://blog.pr-vantage.com/2009/08/31/bus-driver-move-that-bus Rob Adler radler888 0 0 0 0 urn:com:businessweek:bx:article:700199603066158233-d992765792ae644538dea72890991727 2009-09-12T17:16:39.432-04:00

We move from place to place encroaching the nature’s domain and without even being careful. Often we ignorantly spoil the nature and sometimes become more adventurous in misusing the resources. This has resulted in the natural devastation and we can feel the heat of global warming all through the globe. We have started paying the price for someone else’s fault

We move from place to place encroaching the nature’s domain and without even being careful. Often we ignorantly spoil the nature and sometimes become more adventurous in misusing the resources. This has resulted in the natural devastation and we can feel the heat of global warming all through the globe. We have started paying the price for someone else’s fault http://aashok.sulekha.com/blog/post/2009/09/the-message-is-clear-and-loud-save-it-nature-to.htm ashok nayak anayak287 0 0 0 0 urn:com:businessweek:bx:article:11336849109042370170-1beaffe0def4c7165ab4f13f73e0cd48 2009-09-10T12:22:04.852-04:00

Is the old adage true? Does an apple a day truly keep the doctor away? It sure can! But so can an orange, a banana, a grapefruit, a peach…a…well, you get the picture. Fruits, veggies and grains, oh my!

Is the old adage true? Does an apple a day truly keep the doctor away? It sure can! But so can an orange, a banana, a grapefruit, a peach…a…well, you get the picture. Fruits, veggies and grains, oh my! http://www.newtypeenergy.com/green-life/diet-a-fitness/275-how-to-keep-healthy-eaters.html scofider lp slp4504 0 0 0 0