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GROUPON
One of the hottest marketing programs today is Groupon. Now in its second year, Groupon is taking the country by storm. In fact, Google offered 6 billion dollars in December. The owners politely said, "Thanks, but no thanks." Now there’s talk of a 15 billion dollar IPO. How could something two years old be worth more than 15 billion dollars? It's simple. Groupon reaches hundreds of thousands of people in more than 200 markets across the United States and Canada and has penetrated more than 20 countries in the world, including Germany, France, England, Japan and soon China.
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There’s no such thing as the bullet-proof company. Just ask Netflix. After years of amazing growth, the company made a...
Groupon is tired of the press and investors using the deal count on its offers make bad guesses about its revenue.
Groupon Inc. is fighting back against third-party revenue projections.
By Alistair Barr and Dan Levine SAN FRANCISCO (Reuters) - The daily deal industry has jolted a formerly sleepy...
The VH1 Save The Music Foundation and G-Team, the philanthropic arm of Groupon, announced the launch of a digital...
Groupon is trying to go public, and new revenue figures that make Groupon appear smaller won't help its case
I donât know what the turning point was for Groupon. (Was it the Super Bowl ads?...
Groupon, always good for a discounted pizza or spa treatment, is adding gadgets and other goods in an e-commerce...
Although launched in 2008 Groupon has really exploded in the past eighteen months. Is it really a viable marketing tool?
While you know how to chart your course to success in the promotional industry, and what milestones to achieve along...
Groupon is off to a hot start on the stock market, seeing its company value balloon to over $16 billion on its first...
The Art of Couponing is to save money on the items you use on a regular basis. Not to go out and get something for less...
Joint managing director defends daily deals site after OFT finds it broke a string of consumer protection laws.
Is it just me, or does something seem fundamentally…I don’t know…off about the business models of Groupon, Living...
Business Made Better
With Groupon set to price its initial public offering on Thursday and go public on Friday, Beta Beat helps you decide...
Groupon is hoping for a $20 billion valuation in its coming IPO. Yes, the company is growing fast, but as I wrote last...
Adaptly, a platform that enables advertisers to buy across multiple social networks, has secured $2.7 million in...
While daily deals offer some benefits, such as a performance-based advertising platform, they're definitely not a good...
Was the overlooking of Christmas in July this year a missed opportunity for many businesses or a better strategic...
You remember Groupon, right? It is a website where you can register by city and they will email you daily coupons for...
Groupon talks with register manufacturers about making its coupons as easy to use as credit cards.
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Top Sources: Groupon
- bizbest.com
- Los Angeles Times
- bloomberg.com
- goo.gl
- The Huffington Post Full Blog Feed
- independent.co.uk
- business-strategy-innovation.com
- BusinessWeek
- livingsocial.com
- promo.com.ph
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