First-Party Content, Commitment and Coordination in Two-Sided Markets

Published:September 2, 2011Paper Released:May 2011Authors:Andrei Hagiu and Daniel Spulber Executive Summary: Two-sided platforms face a challenging coordination problem that consists of attracting both buyers and sellers. Participation by both depends on their expectations of participation on the other side of the market. To improve such coordination, many platforms provide "first-party...