Getting to Eureka!: How Companies Can Promote Creativity

Published:August 22, 2011Author:Michael Blanding We tend to think of the moment of insight and creativity in sudden and shocking terms: the bathtub overflowing (Archimedes), the apple beaning off the head (Newton), the bolt of lightning shivering the key at the end of a kite (Franklin). In the common imagination, ideas come full-formed in a flash of brilliance, raining down like manna from some...