MLC | Drowning in Data? Swap Your Life Preserver for a Surfboard

Marketers are awash in data as digital, social and mobile marketing play stronger roles in the mix. Most marketers will hive off analytics to specialists—and in doing so will float on the data sea as in a life preserver. Sage marketingleaders will build surfboards, by infusing analytics more broadly across their function (or even enterprise) to make the most of the information waves.