accountWhile this new brand is obviously a way for Hermes to experiment with “affordable luxury” in the China market, it is likely that many China luxury watchers will be less than enthused about Shang Xia.
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
Reactions to Hermès To Back New Brand In China: Will It Turn Off Chinese Luxury Buyers?
Join Business Exchange
to access the most relevant content for you, filtered by like-minded business professionals. Learn more
account