HOW TO LOVE MEDIA TRAINING
How to love media training: a blog post on tips and tricks to help spokespeople use media training techniques in the day to day.
Excerpt from blog:
This has probably happened to all of us at some point in our PR careers: we’ve worked hard to develop messaging and positioning with our client or internal spokesperson, prepared the press release, developed unique story angles and pitches, gone through revisions and feedback sessions, and finally pitched the story. And, voila! We landed some interviews. But when the spokesperson starts telling the story, your jaw drops because they are telling it in a way you’ve never heard before. Why? Maybe it’s because we forgot to carve out time in the lead up or simply ran out of time to do some basic media training. Even here, we are guilty of occasionally lining up that last minute interview without always thinking through prep.
Sadly, the time we take to prepare for the interviews can leave most of us feeling that we’ve spent too much time on the initial phase and not enough on coaching the client or internal spokesperson for the ultimate payoff – the interview.
And shouldn’t the media training be the cornerstone of this activity?
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