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IN-GAME ADVERTISING

In-game advertising (IGA) refers to the use of computer and video games as a medium in which to deliver advertising. The fairly new medium allows advertisers to reach a more diverse audience by embedding their ads in video games, which include the branding of objects, prices, and billboards. In-game advertising is a thriving industry that continues to grow and evolve.

In-Game Advertising is part of Business Exchange, suggested by George Fytros. This topic contains 180 news and 483 blog items. Read updated news, blogs, and resources about In-Game Advertising. Find user-submitted articles and reactions on In-Game Advertising from like-minded professionals.

Blogs

Recent blog posts on this topic.

Microsoft offers Nielsen metrics for in-game adsmore

British Intelligence recruiting Xbox gamersmore

...that these criteria are "reflected in game-play...

British Government Recruiting Over Xbox Livemore

...a recruitment drive over Xbox Live using in-game ads. ... advertised over Xbox Live was its 2007 ad campaign for job...

Advantages of Static In-game Advertising | YIGYIG Articlesmore

Tagged by kiartisak1 under advertising,

Government intelligence agency GCHQ recruits via Xbox Livemore

LONDON - Government Communications Headquarters is running online in-game ads on Xbox LIVE to promote career...

WipEout HD in-game ads return, still affect load timesmore

...the ad (in this case for Fat Princess) played. Wanting to make sure it wan't just in our ads-in-our ...

Microsoft and Nielsen Partner for 1 vs. 100 Measurement [NewTeeVee]more

...a post on the Microsoft Advertising Community ... to obtain content, channel and ad specific ... big numbers,...

Mountain View-Based NeoEdge to Merge with Offspringmore

...of the combined company, which will maintain its in-game ad service, while...

Industry roundupmore

...funds toward creating products to host in-game advertising opportunities.

RockYou Secures $50 Million in Series D Funding from SoftBankmore

...development and create products to host in-game advertising opportunities. RockYou operates the largest independent...

Game ad firm NeoEdge merges with game developer, hires new CEOmore

...forward on both of its businesses, in-game ad sales and the development of games. The in-game ad platform is being...

Amid Merger, Game Ad Firm NeoEdge Gets EA Vet Mansford As New CEOmore

...casual and online game advertising platform ... team” of developers in S.F. Related. NeoEdge Raises $4 Million In...

The Daily GameDev.netmore

...controvesy over the past few weeks over its in-game advertising models and...

Effects of Video-Game Advertising on Online Searchmore

ComScore has partnered with Microsoft’s Xbox LIVE System to track the effectiveness of in-game ads on video gamers’...

Social media hits video game consolemore

ADOTAS - As in-game advertising has shown promising results, advertisers will be able to connect with gamers on a new...

Bajaj Allianz Displays Innovative In-Game Advertising Conceptmore

...to improve the impact of your in-game messaging? ... advertising innovation during a recent India-Australia cricket...

RockYou Raises $50 Million In Fourth Roundmore

...it also runs an ad network, which it claimed reached more than 178 ... development and create products to host...

Forza 3 Free DLC Adds 2010 Hyundai Genesis Coupe, More DLC Announcedmore

Genesis Coupe will the subject of an in-game advertising campaign, f...

Links for 2009-11-16 [del.icio.us]more

Splinter Cell Conviction to feature in-game advertising during torture scenes...

Updated: RockYou raises $50 million for in-game advertising, growth...more

...be expanding its footprint in game advertising and in its overseas operations. RockYou is on track to bring in...

Podcast for 11.16.09 | You Totally Got Drop 7'dmore

...s Creed 2. We also talk about DJ Hero, in-game advertising, cute-ness, salt...

Zynga Adds $15.1 Million More In Fundingmore

What ... me worry about “scammy” ad accusations? Social gamer Zynga may be struggling with ... problem stemming from...

Ubisoft discusses Splinter Cell: Conviction’s in-game adsmore

...love the Powerade vending machines in Enter The Matrix? The Target chalet in Shaun White Snowboarding? The Doritos...

In-game ad co Double Fusion cuts workforce 15%more

Headquartered in San Francisco, it has an R&D center in Israel, and offices in Los Angeles, New York, and London.

Splinter Cell: Conviction torture scenes to be softened with in-game.....more

Ubisoft's putting some major advertising in Splinter Cell: Conviction (Xbox 360 and PC). How serious?

Top Sources: In-Game Advertising

  • VNU eMedia: Today's Most Saved Articles
  • *Shacknews* Games
  • Sam Reich
  • Brand Republic in Digital
  • Ricky Van Veen's GET EXCITED
  • GigaOM
  • Joystiq
  • CasualGaming.biz
  • GameDaily BIZ Features Feed
  • Gamasutra News

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Game Club Marketing Manager Big Fish Games | Seattle, WA
Posted: Nov 12
High School Game Time Community Editor Dallas Morning News | Dallas, TX
Posted: Oct 28
Senior Manager Advertising Services Walt Disney Company - Disney Interactive Media | Seattle, WA
Posted: Nov 16

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