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IN-GAME ADVERTISING
In-game advertising (IGA) refers to the use of computer and video games as a medium in which to deliver advertising. The fairly new medium, also referred to as advergaming, allows advertisers to reach a more diverse audience by embedding their ads in video games, which include the branding of objects, prices, and billboards. In-game advertising is a thriving industry that continues to grow and evolve.
In-Game Advertising is part of Business Exchange, suggested by
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Reference
Other useful pages, Web sites and tools related to this topic.
A network for web-based games, serving marketers and publishers
Intoduction to in-game advertising In-game audience behaviour Formats Trading and monitoring Case studies Game players...
Top Sources: In-Game Advertising
- iabuk.net
- google.com
- igaworldwide.com
