India Rising: NRI Matters Cross-post. Engaging Overseas Indians

The following is a post that first appeared at NRIMatters.com, where I will be a regular contributor.
NRI Matters is a new effort by digital agency Experience Commerce, the Confederation of Indian Industry and the Indian Ministry of Overseas Indian Affairs to reach out to NRIs (non-resident Indians) and PIOs (persons of Indian origin). It’s about time!