In the Briefing Room: BA-Insight Longitude

Without question, search is the Achilles heel of knowledge work. It is almost universally acknowledged that 50% of all searches fail. The dirty little secret in search – and one that we uncovered through research we conducted in 2007 – is that 50% of the searches that knowledge workers believe to have been successful also fail in some manner (i.e. outdated information, second-best information,...