Most Active Articles 2013-06-19T20:00:31.209-04:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:integrated-marketing Sri Vikas. U svikas961 urn:com:businessweek:bx:article:1563901569005509500-14da6aed27d42b32ab3bb108d35e25a3 2013-06-10T09:13:16.005-04:00

Buyer Insight is part of Buyer Persona Development. It must be profound and generate business growth. Find out what deep buyer insights really are.

Buyer Insight is part of Buyer Persona Development. It must be profound and generate business growth. Find out what deep buyer insights really are. http://tonyzambito.com/buyer-insight/ Tony Zambito tzambito070 1 0 0 1 urn:com:businessweek:bx:article:15147448501844860985-9e76e3838d9880c2911c9d551ccb2ac1 2013-06-05T09:42:41.481-04:00

Content marketing can map to the 5 phases of audience persona, buyer persona, and persona buying cycle.

Content marketing can map to the 5 phases of audience persona, buyer persona, and persona buying cycle. http://tonyzambito.com/map-content-5-phases-b2b-buyer-persona-buying-cycle/ Tony Zambito tzambito070 1 0 0 1 urn:com:businessweek:bx:article:16788442484937316238-7d4f3b3241a17a294128e50c7f4bdd89 2013-06-17T03:48:45.381-04:00

Allied Integrated Marketing Announces Hire Of Erika Bennett As VP Of African-American Division. Addition Brings Further Strength to Fast Growing Allied Moxy Division.

Allied Integrated Marketing Announces Hire Of Erika Bennett As VP Of African-American Division. Addition Brings Further Strength to Fast Growing Allied Moxy Division. http://www.prnewswire.com/news-releases/allied-integrated-marketing-announces-hire-of-erika-bennett-as-vp-of-african-american-division-210820981.html Barnet Travis btravis289 0 0 0 0 urn:com:businessweek:bx:article:4572336934107473666-aaa130e61c077c66da08df8881cdd04e 2013-05-28T11:15:42.628-04:00

Content marketing effectiveness can be improved with an audience development strategy and use of audience personas.

Content marketing effectiveness can be improved with an audience development strategy and use of audience personas. http://tonyzambito.com/4-reasons-content-marketing-care-audience-development/ Tony Zambito tzambito070 1 0 0 1 urn:com:businessweek:bx:article:15461425619025153784-4f633e42ba654db4c4e80bacbb4df501 2013-06-06T13:36:55.696-04:00

B-to-C and B-to-B Content Marketing: Not So Different After All?

B-to-C and B-to-B Content Marketing: Not So Different After All? http://rogiercommunications.com/2013/06/b-to-c-and-b-to-b-content-marketing-not-so-different-after-all/ Julie Rogier jrogier888 0 0 0 0 urn:com:businessweek:bx:article:8818096246789933485-449145401f2eb69233c8baa54feb09a0 2013-05-30T00:41:58.607-04:00

Take heart! As bad as your PowerPoint slides are, they are not as bad as what lurks in the U.S. government – the Worst PowerPoint Slide in the World.

Take heart! As bad as your PowerPoint slides are, they are not as bad as what lurks in the U.S. government – the Worst PowerPoint Slide in the World. http://www.ihatepresentations.com/worst-powerpoint-slide-in-the-world/ Stanley K. Ridgley sridgley400 4 3 0 1 urn:com:businessweek:bx:article:6687223125257615161-1b26a93ce1c419ff516ff4bc63017543 2012-08-07T14:48:42.750-04:00

iWoz offers more than a marketing or business “how I did it” perspective, and shares ideas that are bigger than engineering, Apple, personal computers, technology, and entrepreneurship…a good read, if you haven’t discovered it already.

iWoz offers more than a marketing or business “how I did it” perspective, and shares ideas that are bigger than engineering, Apple, personal computers, technology, and entrepreneurship…a good read, if you haven’t discovered it already. http://rogiercommunications.blogspot.com/2012/08/heading-up-north-with-steve-wozniak.html Julie Rogier jrogier888 1 1 0 0 urn:com:businessweek:bx:article:8407724725483487833-fbe4d36ec6505d30c75a858e42655755 2012-10-09T06:20:16.676-04:00

http://www.sbwire.com/press-releases/promo-direct-introduces-new-halloween-promotional-items-for-businesses-169420.htm Susan Smith ssmith415 2 2 0 0 urn:com:businessweek:bx:article:17831404609688409397-e050784644ccc6a63f5f0da1740dda29 2013-01-21T20:23:42.066-05:00

Whatever day you go to Vegas, you'll find a lot of action in two places: a business convention and a roulette table. Unfortunately, too many visitors think the same strategies apply to both.

Whatever day you go to Vegas, you'll find a lot of action in two places: a business convention and a roulette table. Unfortunately, too many visitors think the same strategies apply to both. http://www.starmenusa.com/blog/2013/01/21/beyond-roulette-rules-for-winning-at-conventions Freddy J. Nager fnager424 4 4 0 0 urn:com:businessweek:bx:article:3563881235705258743-61c1cea0d1c70279ecf85889624f5efa 2013-01-02T07:25:12.173-05:00

While RMN Digital keeps a keen eye on all such campaigns, here it pulls out the top 20 of them that happened in 2012.

While RMN Digital keeps a keen eye on all such campaigns, here it pulls out the top 20 of them that happened in 2012. http://www.rmndigital.com/top-20-global-digital-brand-campaigns-of-2012/ Rakesh Raman rraman103 10 10 0 0 urn:com:businessweek:bx:article:2537439993420669449-0b501f7d8e4567a88f3c426268c5edaa 2012-03-31T17:56:35.045-04:00

This infographic pits inbound marketing against outbound marketing -- can you guess which one is winning?

This infographic pits inbound marketing against outbound marketing -- can you guess which one is winning? http://www.pamorama.net/2012/03/31/inbound-marketing-vs-outbound-marketing-infographic/ Pam Dyer pdyer116 71 70 1 0 urn:com:businessweek:bx:article:2580819864223887317-4d36dde203de898748c01d6a01d7895c 2012-10-03T16:22:59.944-04:00

Whether in marketing, or in personal development, can one change their habits in a week?

Whether in marketing, or in personal development, can one change their habits in a week? http://rogiercommunications.blogspot.com/2012/10/me-my-tiny-habits-how-i-dedicated-one.html Julie Rogier jrogier888 1 1 0 0 urn:com:businessweek:bx:article:13612886904677261618-0a149ba658055870d0b8dbd812919a9b 2013-03-24T07:11:55.885-04:00

Today your brand is shared by customers making videos, starting Facebook groups and sending a multitude of tweets. So how do you get the brand you want online?

Today your brand is shared by customers making videos, starting Facebook groups and sending a multitude of tweets. So how do you get the brand you want online? http://catarinasworld.com/can-you-control-your-brand-online/ Catarina Alexon calexon582 26 24 0 2 urn:com:businessweek:bx:article:2764983598074157571-674e1b7bc1c7615883c68c4df5d0411a 2013-02-28T10:19:47.319-05:00

Who is going to ultimately win the race for the coveted "lead agency" position? Research and Insights that shed light on the future of digital agencies.

Who is going to ultimately win the race for the coveted "lead agency" position? Research and Insights that shed light on the future of digital agencies. http://www.conversedigital.com/digital-strategy/future-advertising-agencies?utm_source=BusinessExchange&utm_medium=social_media&utm_campaign=DigitalvTraditional Tom Martin tmartin858 39 39 0 0 urn:com:businessweek:bx:article:17136950988785908514-33070e413bf81ea455888d7345765ad7 2013-03-31T06:17:15.406-04:00

In a world mired by economic problems supermodel Gisele Bündchen in cheap flip flops made a maker of low-priced sandals really take off. Will more companies follow suit?

In a world mired by economic problems supermodel Gisele Bündchen in cheap flip flops made a maker of low-priced sandals really take off. Will more companies follow suit? http://catarinasworld.com/cheap-chic-a-recession-mega-trend/ Catarina Alexon calexon582 7 7 0 0 urn:com:businessweek:bx:article:2987256541691053122-8b3e1f070ca1e726399589c7447d21a7 2012-07-15T15:40:12.744-04:00

Brands are missing out on big opportunities to engage with consumers on Twitter by tweeting at the wrong time or in the wrong way.

Brands are missing out on big opportunities to engage with consumers on Twitter by tweeting at the wrong time or in the wrong way. http://www.pamorama.net/2012/07/14/11-effective-twitter-strategies-for-brands/ Pam Dyer pdyer868 19 19 0 0 urn:com:businessweek:bx:article:11220600235924760253-c21b40060f6b6525651ca0ae032396fb 2012-08-10T08:31:31.551-04:00

Collaboration and partnership between experts from partnering agencies is the best way to provide the best possible service to clients.

Collaboration and partnership between experts from partnering agencies is the best way to provide the best possible service to clients. http://www.hispanicmarketadvisors.com/partnership-program-for-hispanic-american-agencies.html Sebastian Aroca saroca773 8 7 0 1 urn:com:businessweek:bx:article:904318966057212129-e5765a81bd92b36d23ca56be4472db29 2012-11-28T07:15:17.487-05:00

...each team member should have at least basic insight about the prospect/ideal customer, and the company’s unique value proposition the company delivers to ideal customer

...each team member should have at least basic insight about the prospect/ideal customer, and the company’s unique value proposition the company delivers to ideal customer http://rogiercommunications.blogspot.com/2012/11/answer-me-this-what-two-questions-for-b.html Julie Rogier jrogier888 2 2 0 0 urn:com:businessweek:bx:article:17436310332134460188-d841af17565bf50f45ceb916727b7533 2012-11-04T19:25:36.777-05:00

Yep, everybody and their uncle has all the social media networks going and in full throttle. So now what?

Yep, everybody and their uncle has all the social media networks going and in full throttle. So now what? http://rogiercommunications.blogspot.com/2012/11/youve-got-twitter-linkedin-and-face.html Julie Rogier jrogier888 3 3 0 0 urn:com:businessweek:bx:article:11229219445361419579-c2db8233ff559f9d145b63aece981fdd 2012-11-03T18:54:18.405-04:00

69% of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy, while only 40% of Facebook users report similar results.

69% of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy, while only 40% of Facebook users report similar results. http://www.pamorama.net/2012/11/03/facebook-users-engagement-with-brands-and-retailers-is-less-than-pinterest-users-engagement/#axzz2B1EpNGd2 Pam Dyer pdyer868 5 5 0 0 urn:com:businessweek:bx:article:10723663660871131-418fcf11b3aaa672489ee610471ac810 2012-04-23T13:51:05.401-04:00

DAYTON, Ohio, April 23, 2012 (SEND2PRESS NEWSWIRE) -- Crown is pleased to announce the addition of Pete Luongo, prior President and CEO of the Berry Company and well-known author, to its Board of Advisors. Luongo, a luminary in the state of Ohio and beyond, brings to the board his rich business experience gained over his 33-year career., Pete Luongo, Richard Hearn, 10 Truths About Leadership...It's Not Just About Winning, ISBN 9781458779298, enterprise-wide technology strategy and implementation coupled with public-facing digital marketing, Dayton Ohio, The Leadership Pledge news from Send2Press Newswire, business entertainment and technology news room, a service of NEOTROPE, Torrance, California, USA

DAYTON, Ohio, April 23, 2012 (SEND2PRESS NEWSWIRE) -- Crown is pleased to announce the addition of Pete Luongo, prior President and CEO of the Berry Company and well-known author, to its Board of Advisors. Luongo, a luminary in the state of Ohio and beyond, brings to the board his rich business experience gained over his 33-year career., Pete Luongo, Richard Hearn, 10 Truths About Leadership...It's Not Just About Winning, ISBN 9781458779298, enterprise-wide technology strategy and implementation coupled with public-facing digital marketing, Dayton Ohio, The Leadership Pledge news from Send2Press Newswire, business entertainment and technology news room, a service of NEOTROPE, Torrance, California, USA http://send2pressnewswire.com/2012/04/23/s2p6080_121006.php Christopher Simmons csimmons281 1 0 1 0 urn:com:businessweek:bx:article:15663681228607851158-21fe2ae8a5b25e58ac768cee3dec0445 2012-01-11T13:25:08.536-05:00

As we move through the fourth quarter, many businesses are planning for 2012. Typically, that planning includes an analysis of the past year’s performance. Maybe your organization is doing pretty well. Not great, but not awful. Just kind of moving along at the same pace. Could be worse, right? I mean, there are plenty of companies who would give anything to be doing “ok” in these tough economic times.

As we move through the fourth quarter, many businesses are planning for 2012. Typically, that planning includes an analysis of the past year’s performance. Maybe your organization is doing pretty well. Not great, but not awful. Just kind of moving along at the same pace. Could be worse, right? I mean, there are plenty of companies who would give anything to be doing “ok” in these tough economic times. http://www.jplcreative.com/blog/index.php/2011/11/21/your-2012-marketing-plan-doing-more-of-what-works/ Susan Cort scort567 41 40 1 0 urn:com:businessweek:bx:article:5689645834927722649-abbbc79646e796ac3d00209270f50076 2011-11-30T10:00:35.967-05:00

Integrated marketing is great for getting more customers, and keeping customers coming back. Learn more and get started with integrated marketing.

Integrated marketing is great for getting more customers, and keeping customers coming back. Learn more and get started with integrated marketing. http://www.pbsmartessentials.com/get-more-customers/pbsmartadvice/integrated-marketing-understanding-the-basics/ Justin Amendola jamendola194 275 274 1 0 urn:com:businessweek:bx:article:13823821453391592626-1430fb611613c915cc59de413fe78fbe 2013-01-02T05:28:33.279-05:00

Yuchun Lee of IBM in an exclusive interview with RMN Digital managing editor, Rakesh Raman.

Yuchun Lee of IBM in an exclusive interview with RMN Digital managing editor, Rakesh Raman. http://www.rmndigital.com/cio-and-cmo-will-not-replace-each-other/ Rakesh Raman rraman103 7 6 0 1 urn:com:businessweek:bx:article:15468818715126714817-d8fbad773a5e6649253fdce51b3fe630 2012-06-01T10:28:29.507-04:00

So I'm thinking I may need to see a doctor or someone in the medical profession for it is becoming quite apparent that I am addicted to integrated marketing communications or at the very least I am obsessively compulsive over it. I say that with tongue planted firmly in cheek, well [...]

So I'm thinking I may need to see a doctor or someone in the medical profession for it is becoming quite apparent that I am addicted to integrated marketing communications or at the very least I am obsessively compulsive over it. I say that with tongue planted firmly in cheek, well [...] http://www.forbes.com/sites/marketshare/2012/05/31/integrated-marketing-communications-then-now/ Steve Olenski solenski158 86 86 0 0