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INTEGRATED MARKETING
According to the American Marketing Association, integrated marketing communications is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” This topic will cover integrated marketing, including the best practices and tools of tradition and Web 2.0 to design and implement great and highly effective communication and branding strategies.
Integrated Marketing is part of Business Exchange, suggested by
Sri Vikas. U.
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254 blog
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The right metrics not only measure progress against your marketing plan, they will communicate the marketing plan at a...
If you've been online in the past week, you've probably seen Old Spice's new social media campaign, featuring Old Spice...
This article offers a game theory approach to advertising where the vendor curates their message directly to a willing...
I know it hasn’t been long since we last blogged, but we’ve got more exciting changes to the Signal interface to talk...
What are the skills of the modern marketer? These charts show most marketers have strong strategic expertise, but need...
Sometimes sharing information with the right people at the right time can be the difference between life and death.
Pauline from IBM put it nicely when she said that social media is becoming like the telephone. Every department and...
If your marketing plan consists of one sales promotion after another, your marketing team* is coasting.
Don’t be all things to all people. You’ll have a better opportunity to convert sales (subscription, readership etc.
Is social media going to change the way marketing operates? Absolutely. Here’s the “what’s in/what’s out” list on how...
Here's a video by amateur filmmaker Alex Trimpe that does a great job of presenting some eye-opening Facebook stats --...
While it is easy to pin down landmark events in the history of the web, such as who invented the internet, who the...
What Lisa Petrilli discovered from a strategic marketing perspective by asking her client's customer what he is...
Social media without integration is simply a conversation. It doesn’t drive sales, improve loyalty, or resolve issues.
Can a mobile device double as phone and TV? Yes, if you do something about its screen size, something about its battery...
How do you stay top of mind when everyone is head's down trying to get their own jobs done? How do you ensure that...
Apparently, some self-proclaimed marketing experts think most people are Lois Lane. They try to make us think they’ve...
Brands may even matter more in B2B than B2C
What's the most popular way people share content on the Web? Now more than ever, it's via Facebook.
People want stories and techniques and someone that “gets them.” High perceived-value communication is packed with...
Content sharing is a commonplace for women online, yet only a small number of women account for the vast majority of...
Stumbleupon guide: how to stumble to drive traffic to your website, build a strong social network and use as a social...
Top Sources: Integrated Marketing
- marketingthatmatters.blogspot.com
- pamorama.net
- wilsonellisconsulting.com
- pbsmartessentials.com
- online-social-networking.com
- Forbes.com
- designdamage.com
- marketingcharts.com
- stargroup1.com
- designdamage.com
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Clinical Liaison - Hospital & Nursing Center divisions - Boston Integrated Market
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Posted: May 11