Your 2012 Marketing Plan – Doing More of What Works

As we move through the fourth quarter, many businesses are planning for 2012. Typically, that planning includes an analysis of the past year’s performance.
Maybe your organization is doing pretty well. Not great, but not awful. Just kind of moving along at the same pace. Could be worse, right? I mean, there are plenty of companies who would give anything to be doing “ok” in these tough...