The importance of customer reviews | Changing Gears in Any Economy - Three rules executives need to know

(By George Dennis) I know a handful of companies that request feedback from customers only to do nothing with the data. At my company, TV Ears, I’ve found that such input is one of the most important elements on which to focus my attention. After all, you want to know what’s working and what isn’t, right? Successful companies capitalize on customer reviews as a way to determine what they are...