The use of online video to convey the bad news can cushion the blow, provided the firm takes full responsibility for...
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INVESTOR RELATIONS
Investor relations (IR) is a strategic management responsibility that integrates finance, communication, marketing, and securities law compliance to enable the most effective two-way communication between a company, the financial community, and other constituencies. In most companies, the investor relations department reports to the CFO or treasurer, though some are managed by the public relations or corporate communications departments.
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