accountshoppers to pantry staples. Kraft joins mainstay marketers like Campbell, ConAgra, General Mills, Heinz, Hershey, Hormel, Kellogg and Smucker in increasing ad spending, bringing out new products and restaging old favorites. Macaroni and cheese joins a...
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Reactions to Advertising: Kraft Hopes Adults Will Revert to Macaroni and Cheese
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