accountKraft Foods is looking to penetrate the lucrative Indian market, and plans to leverage the brand equity of Cadbury to sell its own flagship Oreo cookies, as well as the powdered beverage Tang. The cookie market in India is around $2 billion and growing...
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
Reactions to Kraft?s Sticky Cookie Situation in India
Join Business Exchange
to access the most relevant content for you, filtered by like-minded business professionals. Learn more
account