accountsuggestions for recipes and side dishes, Mr. Lucas said. For example, to promote its soy and teriyaki sauces, Kikkoman, a DraftFCB client, dispenses recipes for marinades (and coupons) from a shelf display in the meat section during grilling season and...
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
Reactions to Promoting a Condiment in the Main Course Aisle
Join Business Exchange
to access the most relevant content for you, filtered by like-minded business professionals. Learn more
account