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accountLEAD GENERATION
Lead generation (commonly abbreviated as lead-gen) is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business' products or services. Often lead generation is associated with marketing activity targeted at generating sales opportunities for a company's sales force.
Lead Generation is part of Business Exchange, suggested by
Michael Herman.
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3 Killer Direct Response Marketing Features of Social Business Cards
Direct response marketing stretches the creative thoughts of many advertising agencies.
buildmysalesfunnel.com. Added on May 25, 2012
The State of Buyer Personas 2012 | Buyerology
This June marks ten years since the first buyer persona development methodology was pioneered and...
buyerology.com. Added on May 20, 2012
Winning Small — S. Anthony Iannarino
If you are going to put forth the effort it takes to win your dream client, then expend even more...
thesalesblog.com. Added on May 19, 2012
It’s a Lead, Not an Opportunity — S. Anthony Iannarino
If it’s a lead, treat it as such and work to create an opportunity. If it’s really an opportunity,...
thesalesblog.com. Added on May 7, 2012