Most Active Articles 2009-11-24T07:31:23.212-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:lead-generation Michael Herman mherman981 urn:com:businessweek:bx:article:11710395783167415131-3bf22f9d55d540c3ac9dbefbaac0b717 2009-11-16T11:23:52.598-05:00

In today’s competitive marketplace, sales lead generation is especially important. As a result, salespeople find themselves under enormous pressure to sell better and faster. Here are some lead generation tips to consider.

In today’s competitive marketplace, sales lead generation is especially important. As a result, salespeople find themselves under enormous pressure to sell better and faster. Here are some lead generation tips to consider. http://www.fuelnet.com/daily/generating_sales_leads/help-your-customers/ Ken Beaulieu kbeaulieu381 0 0 0 0 urn:com:businessweek:bx:article:16797391607331597493-d96fd1f50d898b12ee6b61e583a6cea6 2009-11-10T10:08:09.476-05:00

Networking is a cornerstone of sales lead generation and, by extension, running a successful business. Unfortunately, many companies fail to make the most of their networking efforts, says Steve Fretzin, founder and president of Sales Results Inc. He offers these four tips for successful networking.

Networking is a cornerstone of sales lead generation and, by extension, running a successful business. Unfortunately, many companies fail to make the most of their networking efforts, says Steve Fretzin, founder and president of Sales Results Inc. He offers these four tips for successful networking. http://www.fuelnet.com/daily/generating_sales_leads/generate-more-quality-leads/ Ken Beaulieu kbeaulieu381 1 1 0 0 urn:com:businessweek:bx:article:12059283969553113749-9ff3dcb25cb86052071a9a8f9a0d6781 2009-11-07T16:10:12.190-05:00

Marketing professionals live for campaigns; Sales professionals loathe them. The heart of their disagreement is this: of all the leads that Marketing brings into the pipeline, not that many actually result in booked revenue. It’s a constant...

Marketing professionals live for campaigns; Sales professionals loathe them. The heart of their disagreement is this: of all the leads that Marketing brings into the pipeline, not that many actually result in booked revenue. It’s a constant... http://www.productstrategynetwork.com/content/view/511/1 Christine Crandell ccrandell590 0 0 0 0 urn:com:businessweek:bx:article:4278148584147618069-709b743ae17935c234e47c980c83879e 2009-10-03T12:27:33.940-04:00

Facebook Insights is much more than just an indicator of who many active fans you have. It also serves as a tool you can use to make your ad campaigns convert better by targeting your top demographics.

Facebook Insights is much more than just an indicator of who many active fans you have. It also serves as a tool you can use to make your ad campaigns convert better by targeting your top demographics. http://ijlal.com/more-fans-by-making-your-facebook-campaigns-tighter-with-facebook-insights-and-location/ Mark Ijlal mijlal339 27 26 0 1 urn:com:businessweek:bx:article:9518812496173276279-81b3436b8c3092d7836974ab4923ce8e 2009-10-20T13:57:57.438-04:00

In case you missed it live - it's not too late! The Definitive Guide to Lead Nurturing: Marketo's research-based look at how to optimize your lead nurturing process.

In case you missed it live - it's not too late! The Definitive Guide to Lead Nurturing: Marketo's research-based look at how to optimize your lead nurturing process. http://blog.marketo.com/blog/2009/09/the-definitive-guide-to-lead-nurturing-free-ondemand-webinar.html Marketo  Inc. minc036 1 1 0 0 urn:com:businessweek:bx:article:8255550175986099403-5b1d685b9ff20aed8ea2082c6e186db7 2009-10-03T13:25:13.024-04:00

As more and more brands discover Facebook Ads, marketers cannot just drop a logo and a company name and hope to get Fans or clicks to their websites. 11 fast tweaks to get better ROI on your Facebook ads.

As more and more brands discover Facebook Ads, marketers cannot just drop a logo and a company name and hope to get Fans or clicks to their websites. 11 fast tweaks to get better ROI on your Facebook ads. http://ijlal.com/11-tips-to-make-your-facebook-ads-perform-better/ Mark Ijlal mijlal339 1 1 0 0 urn:com:businessweek:bx:article:8212603649731195499-48b04f4544189e67aa15150ad737799f 2009-10-03T13:18:45.047-04:00

Facebook has access to 300,000,000 user profiles that allows marketers to go way location or intent. How much do you know about your customers?

Facebook has access to 300,000,000 user profiles that allows marketers to go way location or intent. How much do you know about your customers? http://ijlal.com/how-to-select-deep-keywords-for-your-facebook-ads/ Mark Ijlal mijlal339 0 0 0 0 urn:com:businessweek:bx:article:2932203059324946051-4e36eb884538c03583e3fa5b0ba92f5d 2009-09-28T15:08:56.293-04:00

The topic of Quality vs. Quantity in demand gen has been a constant debate. Whether it's inbound marketing or outbound marketing there are costs associated with a lead, The topic of Quality vs.

The topic of Quality vs. Quantity in demand gen has been a constant debate. Whether it's inbound marketing or outbound marketing there are costs associated with a lead, The topic of Quality vs. http://www.focus.com/ugr/research/marketing/sales-ready-leads-quality-vs-quantity/ Trevor Usken tusken827 0 0 0 0 urn:com:businessweek:bx:article:13734325317925523955-fcf4b5a7571d702e9ddcf60e6cee7caa 2009-04-01T23:32:00.000-04:00

Like just about everyone else who’s forked over a fair sized chunk of their year’s marketing bud...

Like just about everyone else who’s forked over a fair sized chunk of their year’s marketing bud... http://azizampan.wordpress.com/2009/04/02/5-ways-to-make-your-website-a-lead-generation-machine/ 19 18 1 0 urn:com:businessweek:bx:article:15327743287372619147-8a9c440711b9105abe33f862ae20a793 2009-08-26T16:00:51.203-04:00

Lately, however, prices for ad impressions have plummeted, thanks to the rise of new media ventures like Google and the proliferation of so-called ad networks, which promise to reach readers across multiple sites at vastly lower prices than...

Lately, however, prices for ad impressions have plummeted, thanks to the rise of new media ventures like Google and the proliferation of so-called ad networks, which promise to reach readers across multiple sites at vastly lower prices than... http://www.forbes.com/2009/08/25/online-advertising-pontiflex-business-media-leads.html Eric Tsai etsai275 3 0 0 3 urn:com:businessweek:bx:article:8454906497866858351-2dd1862787e0fded90fb70a945820726 2009-08-19T23:18:22.846-04:00

How To Keep Those Hard-Won Customers

How To Keep Those Hard-Won Customers http://www.youngentrepreneur.com/blog/2009/07/06/how-to-keep-those-hard-won-customers/ Rocky Reichman rreichman181 1 0 0 1 urn:com:businessweek:bx:article:907683643235022236-aa9ba1d202893c68912d19a00a853824 2009-09-11T19:40:26.937-04:00

37% of prospects that were nurtured move on to further sales activity from an introductory meeting -- 12% higher than those not nurtured 37% of prospects that were nurtured move on to further sales...

37% of prospects that were nurtured move on to further sales activity from an introductory meeting -- 12% higher than those not nurtured 37% of prospects that were nurtured move on to further sales... http://www.focus.com/ugr/research/marketing/b2b-appointment-setting---better-if-nurtured-first/ Trevor Usken tusken827 0 0 0 0 urn:com:businessweek:bx:article:13208044211984897791-25989f2ea3f7e39c11a31309483db0a5 2009-07-31T12:09:22.106-04:00

Marketers frequently cite LinkedIn as one of the most valuable social networks to incorporate in a marketing strategy. But even marketers who have LinkedIn on their radar screens still wonder how to participate. What works, what doesn’t, and what should you expect?

Marketers frequently cite LinkedIn as one of the most valuable social networks to incorporate in a marketing strategy. But even marketers who have LinkedIn on their radar screens still wonder how to participate. What works, what doesn’t, and what should you expect? http://www.marketingsherpa.com/article.php?ident=31315# Eric Tsai etsai275 2 1 0 1 urn:com:businessweek:bx:article:14969740326411971003-78cfa14e22d2c9f39cfc310fe2aa4237 2009-09-07T11:56:06.507-04:00

How to Use Existing Content in B2B Demand Generation Programs » August 23, 2009 Customer Content vs. Marketing Content There's a big difference between the information that will engage your customers and that which will engage your prospects.

How to Use Existing Content in B2B Demand Generation Programs » August 23, 2009 Customer Content vs. Marketing Content There's a big difference between the information that will engage your customers and that which will engage your prospects. http://marketinginteractions.typepad.com/marketing_interactions/2009/08/customer-content-vs-marketing-content.html Ardath Albee aalbee827 0 0 0 0 urn:com:businessweek:bx:article:11829762248708235887-09a514838245fcb267d9fbb909c8d0e2 2009-09-07T11:53:47.617-04:00

I just read an article on DemandGen Report that discusses the highlights of a recent survey done by Silverpop, Survey Shows Converting Leads Into Opportunities Tops B2B Priority List. From the title I thought, wow, they're really getting it.

I just read an article on DemandGen Report that discusses the highlights of a recent survey done by Silverpop, Survey Shows Converting Leads Into Opportunities Tops B2B Priority List. From the title I thought, wow, they're really getting it. http://marketinginteractions.typepad.com/marketing_interactions/2009/09/are-marketers-priorities-skewed.html Ardath Albee aalbee827 0 0 0 0 urn:com:businessweek:bx:article:11000202330315391669-6999366a26a02eef8351c7ef27ac359c 2009-09-07T11:52:48.611-04:00

I've been in a number of client calls with sales teams to work on aligning marketing and sales goals. Listening to salespeople talk about prospects and the types of questions they want answers to in order to qualify leads as sales opportunities can...

I've been in a number of client calls with sales teams to work on aligning marketing and sales goals. Listening to salespeople talk about prospects and the types of questions they want answers to in order to qualify leads as sales opportunities can... http://marketinginteractions.typepad.com/marketing_interactions/2009/09/how-do-your-prospects-know.html Ardath Albee aalbee827 0 0 0 0 urn:com:businessweek:bx:article:10903472944322691428-39afa3e78781c8a1167e7a545a6d59ef 2009-01-09T07:00:00.000-05:00

2009 Report Focuses on Technology Companies With an Inside Sales Lead Generation Function...

2009 Report Focuses on Technology Companies With an Inside Sales Lead Generation Function... http://www.marketwire.com/mw/release.do?id=936123&sourceType=3 21 21 0 0 urn:com:businessweek:bx:article:7482303803566890595-3923766f2ccb7207a59138bc0a2afedc 2009-07-23T23:21:50.126-04:00

A key challenge B2B lead generation is driving leads from the marketing funnel to the sales pipeline.

A key challenge B2B lead generation is driving leads from the marketing funnel to the sales pipeline. http://blog.startwithalead.com/weblog/index.rdf Brian Carroll bcarroll775 4 4 0 0 urn:com:businessweek:bx:article:16532165055743732670-5f03824621536a7741d314df7e1a5c92 2009-07-27T16:33:31.532-04:00

Most businesses think of Twitter as a promotional tool, but it can also be used to find sales leads

Most businesses think of Twitter as a promotional tool, but it can also be used to find sales leads http://www.inc.com/news/articles/2009/07/twitter.html Eric Tsai etsai275 2 2 0 0 urn:com:businessweek:bx:article:12169740203819453189-291b984411ba0e6fa999d85ea721fe20 2009-07-27T16:40:34.463-04:00

Follow these steps to ensure higher ROI and more sales from your next trade show or event Trade shows represent the marketing channel sales & marketing people everywhere love to hate.

Follow these steps to ensure higher ROI and more sales from your next trade show or event Trade shows represent the marketing channel sales & marketing people everywhere love to hate. http://www.focus.com/ugr/research/marketing/how-profitably-generate-leads-and-sales-trade-shows/ Trevor Usken tusken827 0 0 0 0 urn:com:businessweek:bx:article:7442404860718199918-838e7d0cb7eb2a30a06fa6e397c46de0 2009-07-12T17:15:08.819-04:00

Focus on metrics that go beyond cost-per-lead, and more importantly, focus on quality first then quantity.

Focus on metrics that go beyond cost-per-lead, and more importantly, focus on quality first then quantity. http://blog.startwithalead.com/weblog/2009/07/insist-on-quality-over-quantity-.html Brian Carroll bcarroll775 0 0 0 0 urn:com:businessweek:bx:article:6053548924906126588-211f0f0ee4be754f347df5edde40d048 2009-06-17T23:43:14.411-04:00

Based on a new study from Enquiro Research showing how risk reduction drives the business buying process, this article offers four tips to improve B2B conversion rates by reducing the risk buyers perceive in purchasing your product or service.

Based on a new study from Enquiro Research showing how risk reduction drives the business buying process, this article offers four tips to improve B2B conversion rates by reducing the risk buyers perceive in purchasing your product or service. http://www.smartbusinessresults.com/2009/improve-b2b-conversion-rates-by-reducing-risk/ Ben Hanna bhanna493 0 0 0 0 urn:com:businessweek:bx:article:13311484317502804575-5618e38915d091342ddc14e0c7f0c875 2009-03-31T22:02:00.000-04:00

...struggle with the idea of lead generation because...

...struggle with the idea of lead generation because... http://freetojump.wordpress.com/2009/03/31/lead-generation-time-to-get-educated/ 3 3 0 0 urn:com:businessweek:bx:article:16051543099075528815-d515770cc35260dd17dd3e7e13b635c5 2009-01-19T22:39:00.000-05:00

to speed and improve the whitening process. About AdEx Media, Inc. AdEx is an integrated Internet marketing and lead generation publisher and developer, manufacturer, and marketer of consumer products with a focus on both marketing and distributing its

to speed and improve the whitening process. About AdEx Media, Inc. AdEx is an integrated Internet marketing and lead generation publisher and developer, manufacturer, and marketer of consumer products with a focus on both marketing and distributing its http://c.moreover.com/click/here.pl?r1779261781&f=9791 7 7 0 0 urn:com:businessweek:bx:article:13177961994659347085-e4011459185a70b4d0efad386cbe74b7 2009-02-01T20:26:00.000-05:00

co-founder and CEO, Market2Lead. “It is now more important than ever for companies to have strong demand generation, lead management and automated lead nurturing systems. Marketers have recognized the unique value Market2Lead provides in these areas,

co-founder and CEO, Market2Lead. “It is now more important than ever for companies to have strong demand generation, lead management and automated lead nurturing systems. Marketers have recognized the unique value Market2Lead provides in these areas, http://c.moreover.com/click/here.pl?r1800294285&f=9791 6 6 0 0