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LEAD GENERATION
Lead generation (commonly abbreviated as lead-gen) is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business' products or services. Often lead generation is associated with marketing activity targeted at generating sales opportunities for a company's sales force.
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Reference
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Segmentation, lead scoring and automated nurturing campaigns are crucial elements of a sophisticated B2B marketing...
Google Encyclopedia entry about online lead generation
Google Encyclopedia entry about Email lead generation
Top Sources: Lead Generation
- knol.google.com
- buscatufranquicia.com
- marketingsherpa.com
- lenskold.com
- squidoo.com
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