Most Active Articles 2009-11-26T10:12:07.965-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:local-online-advertising Akash Pai apai309 urn:com:businessweek:bx:article:2974433785261819753-4b12805d89de18ae2beca3c356f364a5 2009-05-23T12:48:06.587-04:00

On Monday afternoon, I was speaking on a panel at the Social Graph Symposium when the moderator asked me what eBay could do to revitalize its marketplace by leveraging the social graph. Dave McClure, like many pundits, presumes the social graph could be a great boost for eBay, if not an outright panacea. I replied, “nothing.”

On Monday afternoon, I was speaking on a panel at the Social Graph Symposium when the moderator asked me what eBay could do to revitalize its marketplace by leveraging the social graph. Dave McClure, like many pundits, presumes the social graph could be a great boost for eBay, if not an outright panacea. I replied, “nothing.” http://www.techcrunch.com/2009/05/23/how-facebook-myspace-and-youtube-killed-ebay/#comment-2763042 Ed Enciso eenciso391 414 413 0 1 urn:com:businessweek:bx:article:9800078303350261329-b768c432efa94b8d6bca4a86d68b420d 2009-11-10T12:51:33.759-05:00

Why Affiliate Marketing is Becoming the Preferred Way to Sell Products Posted by Abad A. Perez on November 10, 2009 at 12:30pm View Abad A. Perez's blog Every day thousands of people join the ranks of online entrepreneurs. Starting a business online...

Why Affiliate Marketing is Becoming the Preferred Way to Sell Products Posted by Abad A. Perez on November 10, 2009 at 12:30pm View Abad A. Perez's blog Every day thousands of people join the ranks of online entrepreneurs. Starting a business online... http://affiliatesmakecash.ning.com/profiles/blogs/why-affiliate-marketing-is Abad Perez aperez339 0 0 0 0 urn:com:businessweek:bx:article:5093425035106743235-260ef309195c154ecf5ea83cab3eb4a8 2009-10-26T11:22:06.224-04:00

FuelNet presents a case study on how one smart owner of a growing business caught the attention of her target demographic through one of the Web’s creative advertising techniques: video.

FuelNet presents a case study on how one smart owner of a growing business caught the attention of her target demographic through one of the Web’s creative advertising techniques: video. http://www.fuelnet.com/daily/online_advertising_tips/establish-the-right-vibe/ Ken Beaulieu kbeaulieu381 1 1 0 0 urn:com:businessweek:bx:article:2131349531853364159-a722c89de523a2169935495c6f88c94d 2009-10-28T09:53:02.494-04:00

FuelNet presents a case study on how the owner of an independent film company generated buzz for a new movie through social media.

FuelNet presents a case study on how the owner of an independent film company generated buzz for a new movie through social media. http://www.fuelnet.com/daily/online_advertising_tips/personal-approach-to-publicity/ Ken Beaulieu kbeaulieu381 2 2 0 0 urn:com:businessweek:bx:article:9126760123345470534-811ae6c4e79346466f93ef985c8d7980 2009-10-24T13:13:32.650-04:00

It will be increasingly difficult for brands to ignore the web when making marketing decisions. The brands that get ahead will be the ones that harness the web to work in conjunction with their existing offline campaigns while adopting more social...

It will be increasingly difficult for brands to ignore the web when making marketing decisions. The brands that get ahead will be the ones that harness the web to work in conjunction with their existing offline campaigns while adopting more social... http://designdamage.com/blog/index.php/200910/3-web-marketing-trends-that-will-accelerate-in-2010-part-2/ Eric Tsai etsai275 3 3 0 0 urn:com:businessweek:bx:article:16075521299866663629-3ac9912ef7464542ba2a85196336be00 2009-10-19T10:28:24.406-04:00

FuelNet presents a case study on how one smart owner of a growing business boosted his company’s search engine rankings — and its customer base — by investing in a search engine optimization copywriting course.

FuelNet presents a case study on how one smart owner of a growing business boosted his company’s search engine rankings — and its customer base — by investing in a search engine optimization copywriting course. http://www.fuelnet.com/daily/online_advertising_tips/make-the-write-call/ Ken Beaulieu kbeaulieu381 1 1 0 0 urn:com:businessweek:bx:article:2493680002047990006-32552e27ec18db4a5c53cf5cc12ba238 2009-09-25T15:03:12.008-04:00

It’s becoming more and more important for small business owners to “own” their Google results. In a world where you are what Google says you are, when someone searches for your name they need to be able to find you. The real you. Not a lookalike,...

It’s becoming more and more important for small business owners to “own” their Google results. In a world where you are what Google says you are, when someone searches for your name they need to be able to find you. The real you. Not a lookalike,... http://smallbiztrends.com/2009/09/own-your-google-10.html Tamar Weinberg tweinberg492 6 6 0 0 urn:com:businessweek:bx:article:2942253179800418491-28463599008b7dc4a1162d7a9f9f38f4 2009-10-07T09:56:14.200-04:00

Negative, or “excluded,” keywords are the search terms under which you do not want to show up in search results. Google AdWords, Yahoo! Sponsored Search, and MSN adCenter all offer the option of adding negative keywords to your account.

Negative, or “excluded,” keywords are the search terms under which you do not want to show up in search results. Google AdWords, Yahoo! Sponsored Search, and MSN adCenter all offer the option of adding negative keywords to your account. http://www.fuelnet.com/daily/online_advertising_tips/make-a-positive-impact/ Ken Beaulieu kbeaulieu381 3 3 0 0 urn:com:businessweek:bx:article:7202255995179358315-97988f7757674835b6c716fdac388fd8 2009-10-16T12:56:32.061-04:00

In the new age of social media as a means of communications is there still a need for face-to-face communications? Will Facebook replace face to face contact?

In the new age of social media as a means of communications is there still a need for face-to-face communications? Will Facebook replace face to face contact? http://www.planeconversations.com/2009/10/16/facebook-or-face-to-face-or-both/ Jon Anne Doty jdoty792 0 0 0 0 urn:com:businessweek:bx:article:12716436438683739387-1d9d621b4e962f02bd6fec6be10ab88d 2009-09-23T20:23:54.839-04:00

Last week Google announced that they had redesigned the Small Business Network to not only help small business owners stay informed about new legislation, but to also include a small business toolkit. The Toolkit was designed to help SMB owners...

Last week Google announced that they had redesigned the Small Business Network to not only help small business owners stay informed about new legislation, but to also include a small business toolkit. The Toolkit was designed to help SMB owners... http://smallbiztrends.com/2009/09/google-small-business-toolkit.html Tamar Weinberg tweinberg492 1 1 0 0 urn:com:businessweek:bx:article:1690407947019531608-76b517c75362f898753d8049769d9581 2009-08-11T22:59:56.120-04:00

Offered by comScore in Canada, the Ad Metrix service in digital media campaign planning and buying aims to provide information on where display ads are viewed online and the demographic composition of the audiences reached. According to comScore,...

Offered by comScore in Canada, the Ad Metrix service in digital media campaign planning and buying aims to provide information on where display ads are viewed online and the demographic composition of the audiences reached. According to comScore,... http://www.mytechboxonline.com/mtoweb/ad-metrix-08.html Rakesh Raman rraman103 4 4 0 0 urn:com:businessweek:bx:article:8942746614798007236-a99c675de8a4782fa4a963bace57e34f 2009-02-26T04:50:00.000-05:00

isn't coming back for most traditional media even after this hellish recession lifts, a new forecast warns. Local advertising revenue will decline to $144.4 billion in 2013 from $155.3 billion last year, posting a 1.4% compound annual decline, according

isn't coming back for most traditional media even after this hellish recession lifts, a new forecast warns. Local advertising revenue will decline to $144.4 billion in 2013 from $155.3 billion last year, posting a 1.4% compound annual decline, according http://c.moreover.com/click/here.pl?r1841358923&f=9791 21 20 1 0 urn:com:businessweek:bx:article:14435299936763487481-d14af9e28c6dc141f53d34d21c033adf 2009-08-12T22:18:01.792-04:00

Imagine for a moment you're a plumber who wants to advertise on Google's AdWords. Currently you have to figure out what key words you want but in future improvements, Google says they might make that process automatic as long as you tell them who you are and what you do.

Imagine for a moment you're a plumber who wants to advertise on Google's AdWords. Currently you have to figure out what key words you want but in future improvements, Google says they might make that process automatic as long as you tell them who you are and what you do. http://www.internetnews.com/search/article.php/3834366 Thomas Huynh thuynh381 2 0 0 2 urn:com:businessweek:bx:article:15487270682136613476-c537b764c4b4af1b9be034f7eeaefbb1 2009-08-26T08:41:19.274-04:00

Jim Spanfeller is the outgoing president and CEO of Forbes.com. He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau. How is ad pricing different online and offline? Fundamentally, it...

Jim Spanfeller is the outgoing president and CEO of Forbes.com. He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau. How is ad pricing different online and offline? Fundamentally, it... http://paidcontent.org/article/419-publishers-are-killing-web-advertisings-potential-with-misguided-pricin/ Ian Zweig izweig486 3 0 0 3 urn:com:businessweek:bx:article:13441605344753500670-54364a61936cb34e769bf9f97d0cbd63 2009-04-13T11:28:19.804-04:00

If your local newspaper shuts down, what will take the place of its coverage? Perhaps a package of information about your neighborhood, or even your block, assembled by a computer. Skip to next paragraph Minh Uong/The New York Times A number of Web...

If your local newspaper shuts down, what will take the place of its coverage? Perhaps a package of information about your neighborhood, or even your block, assembled by a computer. Skip to next paragraph Minh Uong/The New York Times A number of Web... http://www.nytimes.com/2009/04/13/technology/start-ups/13hyperlocal.html?_r=1 Conrad Lisco clisco215 9 8 0 1 urn:com:businessweek:bx:article:4999382226324620473-0ed245dd8866732ccf63da74a155db6a 2009-08-21T12:31:03.283-04:00

For the first time, more small businesses are now advertising online than are advertising through traditional media such as newspapers, magazines, radio and cable TV, according to The Kelsey Group, a media research and consulting firm...

For the first time, more small businesses are now advertising online than are advertising through traditional media such as newspapers, magazines, radio and cable TV, according to The Kelsey Group, a media research and consulting firm... http://blogs.business.com/whatworks/2009/boost-ppc-results-online-ads-soar/ Daniel Kehrer dkehrer628 0 0 0 0 urn:com:businessweek:bx:article:8289278713558396699-e52f968c55bd46a05fd802f863967b72 2009-07-30T22:58:08.945-04:00

Social network Friendster has introduced Friendster "Do It Yourself" (DIY) Ads, allowing local businesses to buy and launch targeted ads with any budget on Friendster. DIY Ads are available for use by anyone, including Friendster's active users and...

Social network Friendster has introduced Friendster "Do It Yourself" (DIY) Ads, allowing local businesses to buy and launch targeted ads with any budget on Friendster. DIY Ads are available for use by anyone, including Friendster's active users and... http://www.mytechboxonline.com/mtosn/friendster-ad-07.html Rakesh Raman rraman103 2 1 0 1 urn:com:businessweek:bx:article:14199938603824346581-e8b87f2bb19625bd409ab47e85b5e804 2009-03-05T00:21:20.044-05:00

As content takes new forms, advertising will be coming to you in ways you may never have imagined.

As content takes new forms, advertising will be coming to you in ways you may never have imagined. http://www.forbes.com/2009/03/03/placecast-loopt-cbsmobile-leadership-clayton-christensen_advertising.html Gabriel Untal guntal468 11 10 0 1 urn:com:businessweek:bx:article:15166742280131473019-141e1078b3644e510ced51ab5464dffb 2009-04-29T11:32:00.855-04:00

America’s 14.6 million small and medium-sized businesses (SMBs) were responsible for more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008 - more than half of the US total, according to a recently released...

America’s 14.6 million small and medium-sized businesses (SMBs) were responsible for more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008 - more than half of the US total, according to a recently released... http://seekingalpha.com/article/133904-small-and-medium-sized-businesses-poised-to-triple-online-ad-spending?source=email Andrea Muller amuller078 6 6 0 0 urn:com:businessweek:bx:article:4674809723375729927-988d2b499130f6c0bcb95f95581eb63b 2009-08-09T22:10:06.621-04:00

Publicis Groupe and Microsoft said Sunday (August 9) they have signed an agreement under which Publicis Groupe will acquire Razorfish, a leading digital marketing agency. The transaction value is...

Publicis Groupe and Microsoft said Sunday (August 9) they have signed an agreement under which Publicis Groupe will acquire Razorfish, a leading digital marketing agency. The transaction value is... http://www.mytechboxonline.com/mtodcon/razorfish-08.html Rakesh Raman rraman103 0 0 0 0 urn:com:businessweek:bx:article:8534707912199420008-85b9ffe61c0e234c13cb801ff8a9b56f 2009-04-01T08:48:00.000-04:00

...services related to online video. ... plans to make is introducing an advertising platform that ... ads from ad networks, plus upload their

...services related to online video. ... plans to make is introducing an advertising platform that ... ads from ad networks, plus upload their http://feedproxy.google.com/~r/newsvideographer/~3/NhBddvEOJN0/ 9 9 0 0 urn:com:businessweek:bx:article:17679417042679789226-eba773d788e7d6a7748257da2f74dc83 2009-05-21T01:16:16.882-04:00

The ranking shows that AOL’s Platform-A remains the top ad network, reaching nearly 176.5 million U.S. Internet users, or 91.5% of the total audience, followed by Yahoo! Network (167.1 million), and Google Ad Network (164.5 million).

The ranking shows that AOL’s Platform-A remains the top ad network, reaching nearly 176.5 million U.S. Internet users, or 91.5% of the total audience, followed by Yahoo! Network (167.1 million), and Google Ad Network (164.5 million). http://www.mytechboxonline.com/mtoweb/web-top25ad-05.html Rakesh Raman rraman103 4 4 0 0 urn:com:businessweek:bx:article:13292485129903978013-8ceff32c995f34ee9c37b50bf5ec5544 2009-03-19T09:01:42.398-04:00

The Google director of local marketers and strategic partner development said the biggest problem the search engine faces in reaching that goal is the lack of digital content serving local markets.

The Google director of local marketers and strategic partner development said the biggest problem the search engine faces in reaching that goal is the lack of digital content serving local markets. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102383 Courtney Hurley churley331 6 6 0 0 urn:com:businessweek:bx:article:7840258220442879329-da1a7125855fe1a8069139762a319c16 2009-05-22T20:13:19.218-04:00

(NAPSI)-Reaching new customers can be challenging for most businesses. While tried-and-true methods such as newspaper advertising remain popular, a new ad medium has also taken the business world by storm. Online video ads–short-form commercials...

(NAPSI)-Reaching new customers can be challenging for most businesses. While tried-and-true methods such as newspaper advertising remain popular, a new ad medium has also taken the business world by storm. Online video ads–short-form commercials... http://www.creditadvice.co.cc/jivox5 Mohsin Shahid mshahid436 4 2 0 2 urn:com:businessweek:bx:article:4760942157759851910-ae311024b6402ac3251464a30167ae82 2009-03-27T12:21:00.000-04:00

PennySaver Classifieds Online: Local ads in California...

PennySaver Classifieds Online: Local ads in California... http://www.pennysaverusa.com/ 10 10 0 0