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LOCATION BASED SERVICES
Location-based services (LBS) are information and entertainment services, accessed through mobile devices that utilize the geographical positioning function of the mobile device. LBS include services related to the location of a person or object such as personalized weather services, geo-social networking, delivery tracking, and even location-based games. ABI Research predicts that LBS will be a $13 billion business by 2013, up from $515 million last year.
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Location intelligence (LI) will be one of the key enabling technologies for business innovation in coming years.
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Top Sources: Location Based Services
- ventanaresearch.com
- businessfinancemag.com
- marketingsherpa.com
- nmc.org
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