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LOYALTY PROGRAMS
As an important component of firms’ customer relationship management (CRM) strategies, loyalty programs aim to increase customer loyalty by rewarding customers for doing business with the firm. Through such programs, firms can gain more repeat business and, at the same time, obtain rich consumer data. Loyalty programs now span various industries, including retail, travel, and financial industries. It is estimated that more than half of US adults are enrolled in at least one loyalty program.
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Facebook Credits-based loyalty program that rewards Facebook members for dining and making purchases at their favorite...
Social CRM: Questions is how many companies are listening to customers, learning from it and engaging them? Not many.
While customer retention and customer loyalty are vital to your firm in the short term, a deep focus on these factors...
1 point/dollar for a 100-point reward and 10 points/dollar for a 1000-point reward require the same effort from...
Deploying Effective Segmentation Strategies for Customer Loyalty Programs In five years of working with clients who...
Flyers as marketing tools still possess a tangible presence. How can your promotional campaign tap into their potential?
Netflix can use this CRM crisis and turn it into a Social CRM success regaining its past glory (and stock price) if...
With lots of activities in the loyalty program space, you may be tempted to offer a loyalty program for your business...
Tackling Liability Issues for Loyalty Programs Loyalty programs come in many different shapes and sizes, from...
If used properly Social Media can drive sales to such an extent that volume of sale on Social Media Saturday will be...
Loyal customers means Zappos' Customer Service problems don't disable the company.
A recent study by the Corporate Executive Board found that service was four times more likely to lead to disloyalty...
While it’s not rocket science, designing an effective loyalty program is much harder than it appears. Even the most...
Despite a jump from 1.3 billion to 1.8 million total loyalty program memberships in the US between 2007 and 2009, less...
I’ll be the first to admit … what follows scares the crap out of me. I NEVER thought I would write an article about...
Are there loyalty lessons to be learned by looking at discrete customer demographics, such as by age and occupation?...
Gamification is simply a set of tools within Interaction Loyalty - not a new definition of loyalty itself.
From supermarkets to electronics stores, gas stations to coffee shops, loyalty programs are abound in the retail...
Loyalty marketing doesn't always mean points marketing. It's good to keep an open mind on what loyalty mechanics may...
I'm considering going to Vegas or Laughlin and spending a day playing video poker to get Harrah's Diamond VIP status.
Top Sources: Loyalty Programs
- marketingcharts.com
- customermanagementiq.com
- marksage.net
- FlyerTalk Forums
- yupingliu.com
- Business Travel Logue
- forteconsultancy.wordpress.com
- hkotadia.com
- business-strategy-innovation.com
- colloquy.com
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