accountUnique benefits are key to driving greater loyalty with the customer experience. The problem: we're not as unique as...
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LOYALTY PROGRAMS
As an important component of firms’ customer relationship management (CRM) strategies, loyalty programs aim to increase customer loyalty by rewarding customers for doing business with the firm. Through such programs, firms can gain more repeat business and, at the same time, obtain rich consumer data. Loyalty programs now span various industries, including retail, travel, and financial industries. It is estimated that more than half of US adults are enrolled in at least one loyalty program.
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If your organization confuses loyalty and tenure there is trouble on the horizon. If your business highly values tenure...
As the economy faltered late last year, a lot of the marketers I work with started rethinking how important their...
Incorporating free shipping into an online customer acquisition and retention program is a great way to increase sales...
Hear how Swedish Rail obtained over 400,000 customers with an increase in average revenue per customer, and 25% of...
Customer experience expert Shaun Smith explains how companies can improve customer loyalty during the current economic...
Learn why acting on customer feedback is a direct investment in customer retention.
New call center research from Vocal Laboratories (Vocalabs) validates the impact of phone-based customer service on...
The way marketers manage the relationships between organizations and customers has changed forever, and, for the first...
In this panel discussion, Market leaders will provide you with consumer segmentation best practices, new ways of...
In this podcast, Roy Barnes, former SVP Customer Experience Development for Marriott talks about Marriott’s elusive...
Technical support is an inherent part of the customer experience for many businesses, and how well that service is...
In this podcast, Paul Greenberg, the "Godfather of CRM" discusses his ideas on CRM, voice of the customer and...
In this virtual case study Shaun Smith, author of See, Feel, Think, Do: The Power of Instinct in Business, provides a...
No one ever thought Starbucks could sell a 5 dollar cup of coffee. Starbucks figured something out first–competitive...
Loyalty isn’t rational — it’s emotional. And emotions can’t be represented on a spreadsheet or a 2×2 matrix.
Call center representatives are the most savvy workers in the organizations. So why aren't they tapped as sources of...
Author John Gerzema explains what Pixar, Wikipedia, Adidas and the iPhone have that other brands don't.
In this interview you will hear from John Cushman, VP Business on why AT&T strives to maintain customer...
I'll be publishing a book review of "Conquering Innovation Fatigue" soon, and for a bit of fun I thought we...
One of the issues that often undermines the practice of co-registration (co-reg) is that, many times, consumers are...
In the next five years we will see a rapidly changing landscape across the globe, where the opportunities for...
Despite a jump from 1.3 billion to 1.8 million total loyalty program memberships in the US between 2007 and 2009, less...
Hyatt Hotels recently announced a program for delivering “random acts of generosity“ to clients. These unexpected...
Guy Maser shares his tips for customer retention. It’s like any successful relationship: If you want customers to be...
Top Sources: Loyalty Programs
- customermanagementiq.com
- marketingcharts.com
- websitemagazine.com
- blogs.e-bim.com
- colloquy.com
- TechCrunch
- coolrulespronto.wordpress.com
- OneBigPlanet.com
- mlcwideangle.exbdblogs.com
- San Jose Mercury News
