Monetizing The Monsters

I’ll be the first to admit … what follows scares the crap out of me. I NEVER thought I would write an article about this person, but feel I must. Have you heard of Lady Gaga? How could you NOT hear her name these days? In two very short years (light speed in the music business), Lady Gaga has become an international sensation – selling millions of albums, breaking Billboard’s record as the first...