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LOYALTY PROGRAMS

As an important component of firms’ customer relationship management (CRM) strategies, loyalty programs aim to increase customer loyalty by rewarding customers for doing business with the firm. Through such programs, firms can gain more repeat business and, at the same time, obtain rich consumer data. Loyalty programs now span various industries, including retail, travel, and financial industries. It is estimated that more than half of US adults are enrolled in at least one loyalty program.

Loyalty Programs is part of Business Exchange, suggested by Yuping Liu-Thompkins. This topic contains 329 news and 81 blog items. Read updated news, blogs, and resources about Loyalty Programs. Find user-submitted articles and reactions on Loyalty Programs from like-minded professionals.

News

Recent news on this topic.

Designing Best-in-Class Loyalty Programs – Getting the Benefits Rightmore

Possibly the most important aspect of a loyalty program is its benefits. Be it lack of vision, lack of creativity, or...

ZeekRewards - The Rewards Program of a Lifetime!more

ZeekRewards is fun, exciting and just may be your ticket to creating a nice, steady home business that can carry you...

Customer Experience | Customer Experience Correlates to Customer Loyal...more

Companies with better customer experience have more loyal customers.

Customer Loyalty program guide for your small businessmore

Download our guide on creating a customer loyalty program for your small business.

Caucasians Are The Most Loyal… Mostly « Customer Experience Mattersmore

Women Are More Loyal Than Men « Customer Experience Mattersmore

Get Started With Your Own Customer Loyalty Program: Recorded Webinarmore

View the recorded version of our webinar How To Get Started With Your Own Customer Loyalty Program: Recorded Webinar.

Report: 2012 Temkin Loyalty Ratings « Customer Experience Mattersmore

Customer Loyalty is Not Just for Big Businessmore

If you think that programs to build customer loyalty are only for big businesses, then read this post to learn about...

Block Friends Tagging/Tags You On Threir Facebook Photos/Postmore

Block your friends to tagged/tags you on their photos or posts or control tagged post to published on facebook timeline.

Plink – Earn Facebook Credits for Dining-Out or Purchasing Offlinemore

Facebook Credits-based loyalty program that rewards Facebook members for dining and making purchases at their favorite...

2012: Year of Empowered and Assertive Digital Customermore

Social CRM: Questions is how many companies are listening to customers, learning from it and engaging them? Not many.

Michael’s Stores Links CX And Marketing « Customer Experience Mattersmore

CX Mistake #5: Un-engaging New Customers « Customer Experience Mattersmore

1 Point Per Dollar or 100 Points Per Dollar? « Ping! – Loyalty Scienc...more

1 point/dollar for a 100-point reward and 10 points/dollar for a 1000-point reward require the same effort from...

Innovation versus Loyalty and Customer Retentionmore

While customer retention and customer loyalty are vital to your firm in the short term, a deep focus on these factors...

Forget Black Friday, how about "Social Media Saturday"?more

If used properly Social Media can drive sales to such an extent that volume of sale on Social Media Saturday will be...

Zappos Customer Service Stumbles, Doesn’t Fallmore

Loyal customers means Zappos' Customer Service problems don't disable the company.

Sales and Marketing Analytics Forum, Deploying Effective Segmentation ...more

Deploying Effective Segmentation Strategies for Customer Loyalty Programs In five years of working with clients who...

Sales and Marketing Analytics Forum, Tackling Liability Issues for Loy...more

Tackling Liability Issues for Loyalty Programs Loyalty programs come in many different shapes and sizes, from...

Netflix's self-made CRM crisis and how Social CRM can helpmore

Netflix can use this CRM crisis and turn it into a Social CRM success regaining its past glory (and stock price) if...

CX Mistake #7: Obsessing About Detractors « Customer Experience Matter...more

Monetizing The Monstersmore

I’ll be the first to admit … what follows scares the crap out of me. I NEVER thought I would write an article about...

MREB | Exploring Loyalty by Customer Demographicmore

Are there loyalty lessons to be learned by looking at discrete customer demographics, such as by age and occupation?...

Do You Need a Loyalty Program?more

With lots of activities in the loyalty program space, you may be tempted to offer a loyalty program for your business...

Top Sources: Loyalty Programs

  • marketingcharts.com
  • customermanagementiq.com
  • marksage.net
  • yupingliu.com
  • forteconsultancy.wordpress.com
  • hkotadia.com
  • business-strategy-innovation.com
  • colloquy.com
  • mlcwideangle.exbdblogs.com
  • experiencematters.wordpress.com

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Experience Hire Recruiting Deloitte | New York, NY
Posted: May 21
Reward Manager Citizens Financial Group | Smithfield, RI
Posted: May 22
Care Advocate (Rewarding Behavioral Health opportunity in San Diego!) UnitedHealth Group | San Diego, CA
Posted: May 15

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