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LOYALTY PROGRAMS
As an important component of firms’ customer relationship management (CRM) strategies, loyalty programs aim to increase customer loyalty by rewarding customers for doing business with the firm. Through such programs, firms can gain more repeat business and, at the same time, obtain rich consumer data. Loyalty programs now span various industries, including retail, travel, and financial industries. It is estimated that more than half of US adults are enrolled in at least one loyalty program.
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Hyatt Hotels recently announced a program for delivering “random acts of generosity“ to clients. These unexpected...
In the next five years we will see a rapidly changing landscape across the globe, where the opportunities for...
With the current downturn in US economy, many companies are adding loyalty programs to their marketing toolbox, both as...
In this podcast, Paul Greenberg, the "Godfather of CRM" discusses his ideas on CRM, voice of the customer and...
Author John Gerzema explains what Pixar, Wikipedia, Adidas and the iPhone have that other brands don't.
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I'll be publishing a book review of "Conquering Innovation Fatigue" soon, and for a bit of fun I thought we...
Most Americans continue to spend cautiously and look for more value from every purchase they make. By joining loyalty...
The Franklins supermarket chain, which includes some franchises in its store network, has announced the cumulative...
Sometimes it is not enough to have the superior product. Sometimes, you need to think of creative and charming methods...
While it's exciting to cut your grocery bill significantly with coupons, there are great ways to save on non-food...
Top Sources: Loyalty Programs
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- colloquy.com
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