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LOYALTY PROGRAMS
As an important component of firms’ customer relationship management (CRM) strategies, loyalty programs aim to increase customer loyalty by rewarding customers for doing business with the firm. Through such programs, firms can gain more repeat business and, at the same time, obtain rich consumer data. Loyalty programs now span various industries, including retail, travel, and financial industries. It is estimated that more than half of US adults are enrolled in at least one loyalty program.
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Information on Marriott Rewards program
Top Sources: Loyalty Programs
- OneBigPlanet.com
- marriott.com
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