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LVMH GROUP
LVMH, is a French holding company and the world's largest luxury goods conglomerates. It is the parent of nearly 60 sub-companies, each managing some what autonomously a small number of prestigious brands. The group was formed after mergers brought together champagne producer Moët et Chandon and Hennessy, a leading manufacturer of cognac. In 1987, they merged with fashion house Louis Vuitton to form the current group.
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Luxury brands are embracing corporate blogging, Facebook, Twitter and YouTube. This post explains why engaging with...
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