Number Crunch: Giveaway Circ to the Rescue

Have you picked up copy of People or National Geographic in a waiting room lately? If so, the magazine industry thanks you for helping it survive -- or at least helping it maintain its present state of denial. Circulation numbers for the first half of 2008 are out, and, as expected, they show a major decrease in single-copy (ie. newsstand) sales. All told, the 532 titles reporting to the Audit...