Online Ad Spending Rises At Double-Digit Rates, Gains Share Vs. All Other Media

Despite the global economic recession's drag on advertising budgets, the growth in online ad spending appears to be defying expectations, and is expanding at double-digit rates, according to the latest quarterly forecast from Publicis' ZenithOptimedia Group. The agency estimates that Internet ad spending will expand 10.1% in 2009, an increase of more than 1.5 percentage points over its last...