Capping a tumultuous year for business magazines, Fortune is planning to publish about one-quarter fewer issues...
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MAGAZINE MARKETING
Magazine marketers must move beyond selling “x savings off the cover price” to promoting the range of offline and online content that is available. The battle is no longer against price exclusively, but about the relationship between value and time. Brand positioning must address the time/value equation.
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Recessionista handbags, frugal food – and more words on the page. Peter Genower looks at how magazines are weathering...
Hugh Hefner hopes his Playboy brand can help encourage democracy in China.
a dismal ad market. Sources said Esquire is pitching ads that would jump off the page when the magazine is held up to a...
some have also ruined themselves. On August 17th the Readers Digest Association, publisher of Americas most widely read...
Struggling newspaper and magazine distributor Dawson Holdings (down 0.5p at 6.25p) has surrendered two of its collapsed...
NEW YORK (AdAge.com) -- Fashion and beauty magazines are set to reveal this week how well, or how poorly, they sold ad...
The big business magazines are tanking along with the economy. McGraw Hill is trying to dump BusinessWeek while it...
See why these were the most engaging print ads in business titles this year in this slide show. NEW YORK (AdAge.
Sarah Lacy on what the big three business mags can do to morph into lean, Web-based entities -- and still publish a...
Over the past decade the Economist has won over thousands of young American professionals with its concise, opinionated...
Out goes The Economist's iconic "white out of red" print work in favour of a 70-second spot, created by...
Business-news brands benefit from financial crisis by Alison Donnelly, Marketing 28-Oct-08, 08:30 LONDON - There can be...
The wsj.com home page today features, prominently, an article on fund manager Ken Heebner, who's long bank stocks, and...
Portfolio magazine's media writer Jeff Bercovici covers the demise of his magazine, which Conde Nast chairman S.I.
Most big magazines’ subscriptions cost on average little more than a dollar an issue. But now, as they consider the...
I came across an interesting online/offline service called MagHound yesterday that probably falls into the category of...
Tameka Kee - Tue 26 May 2009 03:09 PM PST Magazine publishers clearly have all that iPhone app store revenue on the...
Fast Company targeted consumers directly via Twitter on March 16, during the South by Southwest (SXSW) Interactive...
Magazine subscribers are arguably the biggest fans of a particular magazine - yet sometimes they don't get their issues...
The International Herald Tribune (IHT) has merged with the New York Times online and relaunched its print edition. IHT.
AS advertising spending in magazines continues to decline, publishers are intensifying their search for revenue from...
Top Sources: Magazine Marketing
- adage.com
- Advertising Age
- brandrepublic.com
- Globe Investor
- Corporate Eye
- MarketWatch
- Mediaweek
- SeekingAlpha.com
- business-strategy-innovation.com
- St. Petersburg Times
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