accountTen gorgeous models and ten talented photographers from around the world have paired up on the set of Playboy TV’s...
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MAGAZINE MARKETING
Magazine marketers must move beyond selling “x savings off the cover price” to promoting the range of offline and online content that is available. The battle is no longer against price exclusively, but about the relationship between value and time. Brand positioning must address the time/value equation.
Magazine Marketing is part of Business Exchange, suggested by
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Ladies' Home Journal extends Can This Marriage Be Saved? brand to a series of webisodes – taking a humorous approach to...
International Paper Co. is one of the most ethical companies in the world, according to Ethisphere magazine.
Canada's Marketing magazine, one of Ad Age's international partners, has unveiled its top 10 list of ad agencies for...
Capping a tumultuous year for business magazines, Fortune is planning to publish about one-quarter fewer issues...
Conde Nast, Hearst, Meredith, News Corp. and Time Inc. are making it formal: the five publishers are equity partners in...
some have also ruined themselves. On August 17th the Readers Digest Association, publisher of Americas most widely read...
See why these were the most engaging print ads in business titles this year in this slide show. NEW YORK (AdAge.
NEW YORK (AdAge.com) -- Fashion and beauty magazines are set to reveal this week how well, or how poorly, they sold ad...
a dismal ad market. Sources said Esquire is pitching ads that would jump off the page when the magazine is held up to a...
Hugh Hefner hopes his Playboy brand can help encourage democracy in China.
Business-news brands benefit from financial crisis by Alison Donnelly, Marketing 28-Oct-08, 08:30 LONDON - There can be...
The big business magazines are tanking along with the economy. McGraw Hill is trying to dump BusinessWeek while it...
Recessionista handbags, frugal food – and more words on the page. Peter Genower looks at how magazines are weathering...
Struggling newspaper and magazine distributor Dawson Holdings (down 0.5p at 6.25p) has surrendered two of its collapsed...
The wsj.com home page today features, prominently, an article on fund manager Ken Heebner, who's long bank stocks, and...
Sarah Lacy on what the big three business mags can do to morph into lean, Web-based entities -- and still publish a...
I came across an interesting online/offline service called MagHound yesterday that probably falls into the category of...
Magazine subscribers are arguably the biggest fans of a particular magazine - yet sometimes they don't get their issues...
2. Consumer Expectations ... use any other factors in your brand positioning definition ... Break Through Branding...
AS advertising spending in magazines continues to decline, publishers are intensifying their search for revenue from...
Most big magazines’ subscriptions cost on average little more than a dollar an issue. But now, as they consider the...
Top Sources: Magazine Marketing
- Advertising Age
- adage.com
- Corporate Eye
- brandrepublic.com
- Mediaweek
- Reuters
- Globe Investor
- MarketWatch
- New York Times
- SeekingAlpha.com
