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MAGAZINE MARKETING

Magazine marketers must move beyond selling “x savings off the cover price” to promoting the range of offline and online content that is available. The battle is no longer against price exclusively, but about the relationship between value and time. Brand positioning must address the time/value equation.

Magazine Marketing is part of Business Exchange, suggested by Linda Brennan. This topic contains 535 news and 382 blog items. Read updated news, blogs, and resources about Magazine Marketing. Find user-submitted articles and reactions on Magazine Marketing from like-minded professionals.

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We know some IX community members want to get great innovation content, but don't come to the site every day.

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Topic Feed: Most active content in Magazine Marketing

Top Sources: Magazine Marketing

  • Advertising Age
  • Corporate Eye
  • adage.com
  • Crains ChicagoBusiness
  • Reuters
  • Mediaweek
  • brandrepublic.com
  • New York Times
  • Globe Investor
  • MarketWatch

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Entry Level Sales & Marketing-NEW LOCATION BBC | Aura, NJ
Posted: Jun 19
Sr. Marketing Specialist Service Line Marketing (127345) Texas Children's Hospital | Houston, TX
Posted: Jun 6
Business Outlook Magazine Recognized Texas Metro Curare Group | Texas
Posted: Jun 12
Sales Marketing Representative Arrow Electronics | Hauppauge, NY
Posted: Jun 19
Product Marketing Manager Rapid7 | Cambridge, MA
Posted: Jun 18

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