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MAGAZINE MARKETING

Magazine marketers must move beyond selling “x savings off the cover price” to promoting the range of offline and online content that is available. The battle is no longer against price exclusively, but about the relationship between value and time. Brand positioning must address the time/value equation.

Magazine Marketing is part of Business Exchange, suggested by Linda Brennan. This topic contains 1,505 news and 321 blog items. Read updated news, blogs, and resources about Magazine Marketing. Find user-submitted articles and reactions on Magazine Marketing from like-minded professionals.

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Four weeks ago, Big Hollywood posted audio of a conference call in which Obama administration officials asked...

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He has been featured in a wide range of publications, including Alert Magazine, Quirks, Marketing Profs, CMO Magazine,...

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How many times do you pick up a magazine to uncover an article (or two...

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In this down economy, it isn’t any big surprise that automotive and financial have been two of the hardest-hit markets.

Conde Nast to use travel-deals site as magazine-marketing toolmore

Online marketing firm Gilt Groupe is creating a new site with Conde Nast Traveler that will offer last-minute travel...

First Classmore

The recently launched Winq magazine, marketing global queer culture...

Academica's Top Ten - Fri October 9, 2009more

...portrait, is described in more detail in a brief item in yesterday's Marketing magazine.  Marketing magazine  | ...

Asking For Helpmore

...just sit back in the hopes that a national magazine or television show...

SAS wins CRM magazine Marketing Solutions awardmore

SAS earns top nod from CRM magazine as Market Winner in the marketing solutions category of the 2009 Market Leader...

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...will be seeing it: the ad will appear in a magazine insert sent to...

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Rockwell Power Plant Mall *Plant Magazine + Marketing team especially*

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Insider and in London's leading trade magazine, Marketing.  In 2009 he...

A Brand Consulting Offer For GMmore

Insider and in London's leading trade magazine, Marketing.  In 2009 he...

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BtoB Magazine offers information on email marketing solutions, search...

The "How To" on Answering Closed- and Open-Ended Interview Q...more

...once met a woman who had a few years experience in magazine marketing.

Finch to fill Bauer London radio rolemore

LONDON - Bauer Media has moved its head of magazine marketing, Tina Finch, to the role of marketing and communications...

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That post did link to one other blog, from a magazine marketing magazine.

Aljoša Bagola for Marketing Magazinmore

...of him for magazine Marketing Magazin. I have been working for MM since May 2008. I already took photos of Aljoša...

min's Integrated Marketing Awards - Deadline Tomorrow, June 12more

In search of the leaders in magazine brand innovation, min is accepting entries in its annual Integrated Marketing...

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Newspaper marketing, direct mail marketing, magazine marketing, and...

Top Sources: Magazine Marketing

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