Most Active Articles 2009-11-26T08:56:06.993-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:magazine-marketing Linda Brennan lbrennan567 urn:com:businessweek:bx:article:17390121300936132227-e6a3d075e0dd029efa2582386b81ef27 2009-10-23T11:10:38.908-04:00

Capping a tumultuous year for business magazines, Fortune is planning to publish about one-quarter fewer issues annually and make other changes, joining the ranks of publications scrambling to reinvent themselves in the advertising downturn...

Capping a tumultuous year for business magazines, Fortune is planning to publish about one-quarter fewer issues annually and make other changes, joining the ranks of publications scrambling to reinvent themselves in the advertising downturn... http://online.wsj.com/article/SB20001424052748703816204574489722150915010.html Ron Casalotti rcasalotti055 4 3 0 1 urn:com:businessweek:bx:article:16861535759443369831-eafbf7a1ec7fb913adc75571bbe47f5d 2009-10-05T11:17:01.188-04:00

Recessionista handbags, frugal food – and more words on the page. Peter Genower looks at how magazines are weathering hard times…

Recessionista handbags, frugal food – and more words on the page. Peter Genower looks at how magazines are weathering hard times… http://www.inpublishing.co.uk/podcasts/articles/delivering_extra_value.aspx Paola Fiocchi Van den Brande pvdbrande431 0 0 0 0 urn:com:businessweek:bx:article:14037443774808599467-431096c8f6885a43553968ba90202945 2009-08-27T05:28:00.000-04:00

some have also ruined themselves. On August 17th the Readers Digest Association, publisher of Americas most widely read magazine, said it would seek bankruptcy protection to restructure $2.2 billion in debt. The consortium that bought the company two

some have also ruined themselves. On August 17th the Readers Digest Association, publisher of Americas most widely read magazine, said it would seek bankruptcy protection to restructure $2.2 billion in debt. The consortium that bought the company two http://c.moreover.com/click/here.pl?r2169070130&f=9791 5 4 1 0 urn:com:businessweek:bx:article:14609483646227818852-ece400a609781dd4cce52f5f54496e11 2009-09-13T21:24:32.660-04:00

Hugh Hefner hopes his Playboy brand can help encourage democracy in China.

Hugh Hefner hopes his Playboy brand can help encourage democracy in China. http://twurl.nl/n8k4al Ray Kwong rkwong113 1 1 0 0 urn:com:businessweek:bx:article:403933606402910800-9e835f6f5268cf6e6db45970691657ab 2009-08-30T22:13:00.000-04:00

a dismal ad market. Sources said Esquire is pitching ads that would jump off the page when the magazine is held up to a computers Webcam. The augmented reality technology, which has become a popular marketing scheme, would enhance its December Best &

a dismal ad market. Sources said Esquire is pitching ads that would jump off the page when the magazine is held up to a computers Webcam. The augmented reality technology, which has become a popular marketing scheme, would enhance its December Best & http://c.moreover.com/click/here.pl?r2176074380&f=9791 3 2 1 0 urn:com:businessweek:bx:article:11669549459687258829-d5902f4090cb46d49f7ec770778016f0 2009-07-20T11:37:11.151-04:00

NEW YORK (AdAge.com) -- Fashion and beauty magazines are set to reveal this week how well, or how poorly, they sold ad pages into the upcoming make-or-break September issues. The titles' extended deadlines to sell ads, along with their general...

NEW YORK (AdAge.com) -- Fashion and beauty magazines are set to reveal this week how well, or how poorly, they sold ad pages into the upcoming make-or-break September issues. The titles' extended deadlines to sell ads, along with their general... http://adage.com/mediaworks/article?article_id=137998 Lauren Young lyoung404 4 3 0 1 urn:com:businessweek:bx:article:8490458989602559947-5a934a09dacb42615942b73e80dbed50 2009-08-03T21:09:00.000-04:00

Struggling newspaper and magazine distributor Dawson Holdings (down 0.5p at 6.25p) has surrendered two of its collapsed divisions to rivals as things go from bad to worse. Surridge Dawson and Solent SD

Struggling newspaper and magazine distributor Dawson Holdings (down 0.5p at 6.25p) has surrendered two of its collapsed divisions to rivals as things go from bad to worse. Surridge Dawson and Solent SD http://c.moreover.com/click/here.pl?r2123201497&f=9791 1 0 1 0 urn:com:businessweek:bx:article:1209303419103261400-533f22c370788b2f9011865704f27d3c 2009-07-13T20:02:19.323-04:00

The big business magazines are tanking along with the economy. McGraw Hill is trying to dump BusinessWeek while it still can. Earlier, Condé Nast pulled the plug on Portfolio. And Forbes has shed a large portion of its staff this year.

The big business magazines are tanking along with the economy. McGraw Hill is trying to dump BusinessWeek while it still can. Earlier, Condé Nast pulled the plug on Portfolio. And Forbes has shed a large portion of its staff this year. http://alleyinsider.psmessage.com/newsletter/4/e47x36rBmajj4mB96wBawycmgBdazB9zc3q Mike Mun mmun744 1 1 0 0 urn:com:businessweek:bx:article:17596645015256406853-21b5e6ef698a88782674798a2a7583f6 2008-10-31T15:59:18.246-04:00

See why these were the most engaging print ads in business titles this year in this slide show. NEW YORK (AdAge.com) -- Which print ads in the business magazines performed best this year? MRI Starch Communications, a specialist in print advertising...

See why these were the most engaging print ads in business titles this year in this slide show. NEW YORK (AdAge.com) -- Which print ads in the business magazines performed best this year? MRI Starch Communications, a specialist in print advertising... http://adage.com/mediaworks/article?article_id=132083 Marissa Ferrao mferrao922 16 16 0 0 urn:com:businessweek:bx:article:3782133968611737599-54a2d3a378470afd31cc0c1cc65e3359 2009-05-08T09:44:40.270-04:00

Sarah Lacy on what the big three business mags can do to morph into lean, Web-based entities -- and still publish a print edition.

Sarah Lacy on what the big three business mags can do to morph into lean, Web-based entities -- and still publish a print edition. http://www.techcrunch.com/2009/05/07/how-fortune-forbes-and-businessweek-can-save-themselves/ Ron Casalotti rcasalotti055 2 1 0 1 urn:com:businessweek:bx:article:1262025319698235674-04addba67b18057048022cc00766d1b7 2008-11-20T11:10:45.819-05:00

Business-news brands benefit from financial crisis by Alison Donnelly, Marketing 28-Oct-08, 08:30 LONDON - There can be few media companies finding much cheer in this recession but business-news brands, across various platforms, are fast becoming...

Business-news brands benefit from financial crisis by Alison Donnelly, Marketing 28-Oct-08, 08:30 LONDON - There can be few media companies finding much cheer in this recession but business-news brands, across various platforms, are fast becoming... http://www.brandrepublic.com/Marketing/Analysis/Features/857187/Business-news-brands-benefit-financial-crisis/ Paola Fiocchi Van den Brande pvdbrande431 10 10 0 0 urn:com:businessweek:bx:article:3340853628809487597-79e6141dc19fbfbf075911cbb0d1db6a 2009-07-06T10:07:15.213-04:00

Over the past decade the Economist has won over thousands of young American professionals with its concise, opinionated articles on issues ranging from monetary policy to New York fashion week. The magazine is now trying to recreate that success in its home market: Britain. On Friday, the Economist launches a 70-second plug to run in U.K. movie theaters, its first cinema ad in eight years. The ad is part of a drive by the magazine to drive slow-growing U.K. sales and lure younger readers.

Over the past decade the Economist has won over thousands of young American professionals with its concise, opinionated articles on issues ranging from monetary policy to New York fashion week. The magazine is now trying to recreate that success in its home market: Britain. On Friday, the Economist launches a 70-second plug to run in U.K. movie theaters, its first cinema ad in eight years. The ad is part of a drive by the magazine to drive slow-growing U.K. sales and lure younger readers. http://online.wsj.com/article/SB124648859021982843.html Andrea Muller amuller078 0 0 0 0 urn:com:businessweek:bx:article:12679995763574998351-42c85454432215cdbd4c29ef026b9113 2009-07-02T06:01:36.999-04:00

Out goes The Economist's iconic "white out of red" print work in favour of a 70-second spot, created by Abbott Mead Vickers BBDO, which will attempt to build a wider audience for the title. The ad, which will air in UK cinemas from 3 July and also...

Out goes The Economist's iconic "white out of red" print work in favour of a 70-second spot, created by Abbott Mead Vickers BBDO, which will attempt to build a wider audience for the title. The ad, which will air in UK cinemas from 3 July and also... http://www.brandrepublic.com/BrandRepublicNews/News/917269/Economist-launches-first-commercial-eight-years Andrea Muller amuller078 0 0 0 0 urn:com:businessweek:bx:article:16451576795004739317-549ff7ecda71369eab998bbd7d6341c3 2008-12-08T08:36:41.788-05:00

The wsj.com home page today features, prominently, an article on fund manager Ken Heebner, who's long bank stocks, and I can't for the life of me work out what it's doing there. Heebner was a media star back when he was outperforming massively, but...

The wsj.com home page today features, prominently, an article on fund manager Ken Heebner, who's long bank stocks, and I can't for the life of me work out what it's doing there. Heebner was a media star back when he was outperforming massively, but... http://seekingalpha.com/article/109620-when-newspapers-get-lazy?source=email Ron Casalotti rcasalotti055 3 2 0 1 urn:com:businessweek:bx:article:1143400527938814920-8b3bd78475f6fb07dbce11a9f827795b 2009-04-13T06:56:50.332-04:00

Most big magazines’ subscriptions cost on average little more than a dollar an issue. But now, as they consider the decline in advertising and the success of magazines that have increased prices recently, some publishers are wondering whether they can raise their prices without losing subscribers.

Most big magazines’ subscriptions cost on average little more than a dollar an issue. But now, as they consider the decline in advertising and the success of magazines that have increased prices recently, some publishers are wondering whether they can raise their prices without losing subscribers. http://www.nytimes.com/2009/04/13/business/media/13circ.html?th&emc=th Courtney Hurley churley331 2 2 0 0 urn:com:businessweek:bx:article:8233449143070746656-c7f2766963b8a03cde4ffeb7d43e59e4 2009-04-27T10:40:01.046-04:00

Portfolio magazine's media writer Jeff Bercovici covers the demise of his magazine, which Conde Nast chairman S.I. Newhouse shuttered today

Portfolio magazine's media writer Jeff Bercovici covers the demise of his magazine, which Conde Nast chairman S.I. Newhouse shuttered today http://www.portfolio.com/views/blogs/mixed-media/2009/04/27/conde-nast-closing-portfolio Shirley Brady sbrady224 2 0 0 2 urn:com:businessweek:bx:article:11949907198633653361-7407e40f8c56306743aadc0b2bc56f50 2008-11-20T17:36:25.713-05:00

I came across an interesting online/offline service called MagHound yesterday that probably falls into the category of useful but not valuable. Translation - While it may be a good idea, it is likely to fail to make money. Why do I think it will fail? Here are ten reasons:

I came across an interesting online/offline service called MagHound yesterday that probably falls into the category of useful but not valuable. Translation - While it may be a good idea, it is likely to fail to make money. Why do I think it will fail? Here are ten reasons: http://www.business-strategy-innovation.com/2008/09/magazine-time-shares.html Braden Kelley bkelley034 6 5 1 0 urn:com:businessweek:bx:article:3158662397583429 2008-04-04T08:16:47.335-04:00

http://magazine.org Linda Brennan lbrennan567 16 15 1 0 urn:com:businessweek:bx:article:6836819155514622364-990b5ae2ec4262cd5bac6aead1284582 2009-05-27T09:32:13.942-04:00

Tameka Kee - Tue 26 May 2009 03:09 PM PST Magazine publishers clearly have all that iPhone app store revenue on the brain. Just a week after People.com rolled out its $1.99 iPhone application, comes news that publishers like Time, Conde Nast and...

Tameka Kee - Tue 26 May 2009 03:09 PM PST Magazine publishers clearly have all that iPhone app store revenue on the brain. Just a week after People.com rolled out its $1.99 iPhone application, comes news that publishers like Time, Conde Nast and... http://www.paidcontent.org/entry/419-more-mags-jump-on-the-premium-app-bandwagon/ Tom Giles tgiles603 0 0 0 0 urn:com:businessweek:bx:article:9617520211000939859-095db2477413ea758e149021037e472f 2008-10-07T22:33:19.614-04:00

Magazine subscribers are arguably the biggest fans of a particular magazine - yet sometimes they don't get their issues before seeing them on the newsstand. This is an idea to solve that problem.

Magazine subscribers are arguably the biggest fans of a particular magazine - yet sometimes they don't get their issues before seeing them on the newsstand. This is an idea to solve that problem. http://rohitbhargava.typepad.com/weblog/2007/08/ideabar-magazin.html Rohit Bhargava rbhargava491 7 6 1 0 urn:com:businessweek:bx:article:1308019864911708 2008-04-15T09:14:10.154-04:00

http://www.dmnews.com/Winning-in-a-multiplatform-world/article/108989/ Linda Brennan lbrennan567 11 8 3 0 urn:com:businessweek:bx:article:13350029520217322333-e871fa58870c501f17c31153b0a44884 2009-03-23T18:17:50.365-04:00

Fast Company targeted consumers directly via Twitter on March 16, during the South by Southwest (SXSW) Interactive Festival, to announce the launch of the magazine's mobile Web site. The launch was first announced via the magazine's...

Fast Company targeted consumers directly via Twitter on March 16, during the South by Southwest (SXSW) Interactive Festival, to announce the launch of the magazine's mobile Web site. The launch was first announced via the magazine's... http://www.prweekus.com/Fast-Company-Tweets-its-mobile-site-launch-at-SXSW/article/129142/ Ronald Garner rgarner120 1 0 0 1 urn:com:businessweek:bx:article:846408976955197 2008-04-15T09:05:43.128-04:00

http://www.foliomag.com/2008/why-aren-t-magazines-selling-more Linda Brennan lbrennan567 11 8 3 0 urn:com:businessweek:bx:article:11939499223465101478-3238df0494b72312a7c7cab5256c6211 2008-09-13T16:44:26.660-04:00

AS advertising spending in magazines continues to decline, publishers are intensifying their search for revenue from marketers.

AS advertising spending in magazines continues to decline, publishers are intensifying their search for revenue from marketers. http://www.nytimes.com/2008/09/08/business/media/08adco.html?_r=1&ref=media&oref=slogin Marissa Ferrao mferrao922 6 5 1 0 urn:com:businessweek:bx:article:5759273935549029720-76d89302f29ed87706b9ca756459c171 2009-04-01T10:38:32.567-04:00

The International Herald Tribune (IHT) has merged with the New York Times online and relaunched its print edition. IHT.com users will now be redirected to global.nytimes.com, while users of NYTimes.com can choose to set the global edition as their home page, in a move that fully leverages both papers' resources and expertise.

The International Herald Tribune (IHT) has merged with the New York Times online and relaunched its print edition. IHT.com users will now be redirected to global.nytimes.com, while users of NYTimes.com can choose to set the global edition as their home page, in a move that fully leverages both papers' resources and expertise. http://www.mandmglobal.com/archive/2009/march?1=1&BlockID=198670870&cms_search_keywords=IHT Paola Fiocchi Van den Brande pvdbrande431 1 1 0 0