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MAGAZINE MARKETING
Magazine marketers must move beyond selling “x savings off the cover price” to promoting the range of offline and online content that is available. The battle is no longer against price exclusively, but about the relationship between value and time. Brand positioning must address the time/value equation.
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We know some IX community members want to get great innovation content, but don't come to the site every day.
In a world mired by economic problems supermodel Gisele Bündchen in cheap flip flops made a maker of low-priced sandals...
We know some IX community members want to get great innovation content, but don't come to the site every day.
We know some IX community members want to get great innovation content, but don't come to the site every day.
We know some IX community members want to get great innovation content, but don't come to the site every day.
We know some IX community members want to get great innovation content, but don't come to the site every day.
Sorry it took a few weeks to get this pulled together for you, but we are now happy to give your the Top 40 Innovation...
We know some IX community members want to get great innovation content, but don’t come to the site every day.
We know some IX community members want to get great innovation content, but don't come to the site every day.
We know some IX community members want to get great innovation content, but don't come to the site every day.
Our seventh issue of Innovation Excellence Weekly for Issuu. Inside you'll find ten of the best innovation-related...
We know some IX community members want to get great innovation content, but don't come to the site every day.
We know some IX community members want to get great innovation content, but don't come to the site every day.
We are proud to announce our second Innovation Excellence Weekly for Issuu. Inside you'll find ten of the best...
Playboy's List: This year’s list is ranked across 900 data points in three categories: sex, sports and nightlife.
Next Issue Media announces 31 new titles, expanding the catalog for iPad subscribers to 72 popular magazines.
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People magazine, a leading celebrity weekly, announces an integrated brand marketing campaign, “People Love People.”
I’ve run into a number of folks these past few days who read my piece last week: The State of Digital Media: Passion,...
Morgan Guenther, president and CEO of Next Issue Media, in an exclusive interview with RMN Digital managing editor,...
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Top Sources: Magazine Marketing
- Advertising Age
- adage.com
- Crains ChicagoBusiness
- Reuters
- Mediaweek
- brandrepublic.com
- New York Times
- Globe Investor
- MarketWatch
- mytechboxonline.com
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