accountPALM BEACH, Fla., Nov. 24 /PRNewswire/ -- Distribution Services, Inc. (DSI) announced today that they will assume...
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MAGAZINE MARKETING
Magazine marketers must move beyond selling “x savings off the cover price” to promoting the range of offline and online content that is available. The battle is no longer against price exclusively, but about the relationship between value and time. Brand positioning must address the time/value equation.
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AMI Will Assume Responsibility for Non-Editorial Functions of Playboy Magazine NEW YORK, Nov. 24 /PRNewswire/ --...
CHICAGO --Mens' magazine publisher said Tuesday that it's going to outsource all business functions except editorial to...
which has been struggling in the digital age, said on Tuesday it will outsource publication of the iconic magazine to...
operations except for editorial to American Media Inc. in a bid to cut costs and return its namesake magazine to...
Playboy Enterprises Inc. (PEI) announced that it would outsource most operations of its namesake magazine to American...
operations except for editorial to American Media Inc in a bid to cut costs and return its namesake magazine to...
--Market Adoption of Magazine Print Ad Ratings Gains Momentum-- NEW YORK, Nov. 23 /PRNewswire/ -- Mediamark Research...
Nov 23 (MARKET WIRE) -- The editors of Accounting Technology name Sikich as Technology Pacesetter for 2009.
numerous new technologies and acquired several companies. He joined FMC in 1994. Mr. Beitler earned his MBA in...
WAKEFIELD, Mass., Nov. 23 /PRNewswire-FirstCall/ -- Equifax Database Services, a leading provider of marketing database...
NEW YORK (AdAge.com) -- As it gets ready to officially take ownership of BusinessWeek magazine, Bloomberg is looking...
Roberts formerly served in a dual role as president of the Maggiano's Little Italy brand and Chief Marketing Officer...
AUSTIN, TX, Nov 19 (MARKET WIRE) -- BancVue (www. BancVue.com), the leading provider of innovative products, dynamic...
there. But any would-be social marketer is now deluged with choices. Which is why Chris Watson at Visualization...
Custom Publishing Council's 467 entries this year. Zappos Life Casual and Zappos Life Active beat out UR Magazine from...
Best Awards' in the Best Training & Certification Product or Service by Penton Media's Windows IT Pro® magazine.
2007, Teichgraeber served as President and CEO of Scientific American, Inc., publisher of the premier science and...
appointed Brent Bolthouse and Jenifer Rosero, business partners in event production company Bolthouse Productions, as...
PITTSBURGH, Nov. 18 /PRNewswire/ -- Search marketing leader, IMPAQT, (http://www. IMPAQT.com) announced today its...
19 Awards from the Custom Publishing Council and Sweeps Web Category WASHINGTON--(Business Wire)-- TMG (formerly The...
program, the industry's most-coveted awards competition in the digital space, recognizing outstanding Web sites,...
Firm's Service Portfolio REDWOOD CITY, Calif.--(Business Wire)-- Connect Direct Inc. (CDI), a full service marketing...
online greetings. The products will be sold through American Greetings retail partners throughout the world.
of view. The ad, which first aired last month, seems to be working. Ted Lakla, VP-product planning and marketing at...
Top Sources: Magazine Marketing
- adage.com
- Advertising Age
- brandrepublic.com
- Globe Investor
- Mediaweek
- MarketWatch
- St. Petersburg Times
- Reuters
- online.wsj.com
- Adweek Online
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