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MAGAZINE MARKETING

Magazine marketers must move beyond selling “x savings off the cover price” to promoting the range of offline and online content that is available. The battle is no longer against price exclusively, but about the relationship between value and time. Brand positioning must address the time/value equation.

Magazine Marketing is part of Business Exchange, suggested by Linda Brennan. This topic contains 1,497 news and 321 blog items. Read updated news, blogs, and resources about Magazine Marketing. Find user-submitted articles and reactions on Magazine Marketing from like-minded professionals.

News

Recent news on this topic.

Gretchen Teichgraeber Named CEO of Leadership Directories, Inc.more

2007, Teichgraeber served as President and CEO of Scientific American, Inc., publisher of the premier science and...

Brent Bolthouse and Jenifer Rosero Join 944 Magazine Los Angeles as Pu...more

appointed Brent Bolthouse and Jenifer Rosero, business partners in event production company Bolthouse Productions, as...

Search Marketing Agency, IMPAQT, Partners with IBM to Offer Unique Ben...more

PITTSBURGH, Nov. 18 /PRNewswire/ -- Search marketing leader, IMPAQT, (http://www. IMPAQT.com) announced today its...

TMG Emerges Top Winner of 2009 Pearl Awardsmore

19 Awards from the Custom Publishing Council and Sweeps Web Category WASHINGTON--(Business Wire)-- TMG (formerly The...

Call for Entries in min's Best of the Web Awardsmore

program, the industry's most-coveted awards competition in the digital space, recognizing outstanding Web sites,...

Connect Direct President Howard J. Sewell Named One of "Most Infl...more

Firm's Service Portfolio REDWOOD CITY, Calif.--(Business Wire)-- Connect Direct Inc. (CDI), a full service marketing...

American Greetings Taps Taylor Swift for New Linemore

online greetings. The products will be sold through American Greetings retail partners throughout the world.

Snuggie Backlash Ad Aids Subaru Canada Salesmore

of view. The ad, which first aired last month, seems to be working. Ted Lakla, VP-product planning and marketing at...

Sales Lead Management Association Announces Winners in the First Annua...more

Jim Steele, salesforce.com Victor Kippes, Validar, Inc. Dan Rogers, SmartLead by the AdTrack Corporation John Coe, B2B...

Miyamoto: ‘Enhanced’ Wii Music Could Happenmore

Music , but it’s not done with the game yet. Speaking with the United Kingdom’s official Nintendo magazine for an...

Marriott Launches New Luxury Hotel Brandmore

that join The Autograph Collection will benefit from inclusion in Marriott's global reservations system, and from the...

Media Week to close after nearly 25 yearsmore

Haymarket Publishing to shut weekly title - with 18 editorial jobs to go - in restructure of marketing and ad titles...

Goodman Marketing Partners Named One of BtoB Magazine's Best 2009 for ...more

SAN RAFAEL, CA, Nov 16 (MARKET WIRE) -- Goodman Marketing Partners (GMP), a full service direct marketing company,...

Retail Sales Flat in Octobermore

percent growth in Black Friday and Cyber Monday sales this year. Drawing on the responses of 100 chief marketing...

Cbeyond to Present at the Thomas Weisel Partners Emerging Communicatio...more

18, 2009, at the Barclay Intercontinental Hotel in New York, New York. The presentation by Brooks Robinson, chief...

Lead Nurturing Webinar Next Installment in Arketi BtoB Technology Mark...more

Highlight Importance of Lead Nurturing in B2B Sales Environment ATLANTA--(Business Wire)-- High-tech...

Mansueto Giving Fast Company a Boostmore

February issue, Fast Company will get fresh typefaces designed to give it a greater sense of urgency. The magazine...

British cosmetic surgery an unregulated messmore

Patients undergoing cosmetic surgery are at the mercy of an unregulated mess of an industry that puts marketing before...

Levi Johnston on Thankgiving Invite: Sarah Palin is "Full of It&q...more

you could tell by her laugh she was full of it,'" Daniel Nardicio, Playgirl's director of marketing, told Us.

With LifeScoop, Intel's a Publishermore

will also link and tweet URLs from the site. Its a media buy, said David Veneski, senior digital marketing and media...

Company Profile for Beauty Encountermore

given high ratings by consumer advocate websites for reliability, customer service and product selection.

Video Search Engine Marketing Expert Gregory Markel Talks Video SEO at...more

Gregory Markel, video search engine marketing and search engine optimization pioneer, and Founder/President of Infuse...

UPDATE 2-U.S. FDA tackles gray area of social mediamore

at Yahoo Inc (YHOO.O). The FDA already has strict rules governing what drug makers can say in magazine, newspaper and...

Late Links: Small Business Readingmore

targeting frugal shoppers this season from Janet Meiners Thaeler at Small Business Trends . Learn how to bootstrap your...

Mattel Announces 2009 Annual Dividendmore

About Mattel Mattel, Inc., (NASDAQ: MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and...

Top Sources: Magazine Marketing

  • adage.com
  • Advertising Age
  • brandrepublic.com
  • Globe Investor
  • Mediaweek
  • MarketWatch
  • St. Petersburg Times
  • Reuters
  • online.wsj.com
  • Adweek Online

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Senior Marketing Manager, New Business Initiatives Intuit | San Diego, CA
Posted: Oct 7
Sales and Marketing Specialist, Kindred Hospital Pittsburgh Kindred Healthcare | Oakdale, PA
Posted: Oct 29
Marketing Director vCustomer | Kirkland, WA
Posted: Nov 9
Director of Sales & Marketing - Sunriver Resort Sunriver Resort | Sunriver, OR
Posted: Nov 12
Marketing Manager - Men's Macy's | New York, NY
Posted: Oct 8

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