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MAGAZINE MARKETING

Magazine marketers must move beyond selling “x savings off the cover price” to promoting the range of offline and online content that is available. The battle is no longer against price exclusively, but about the relationship between value and time. Brand positioning must address the time/value equation.

Magazine Marketing is part of Business Exchange, suggested by Linda Brennan. This topic contains 534 news and 382 blog items. Read updated news, blogs, and resources about Magazine Marketing. Find user-submitted articles and reactions on Magazine Marketing from like-minded professionals.

News

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Memolink, Inc. Changes Corporate Name to Adperio and Launches New Web ...more

reflects company's unique approach to online advertising DENVER, Oct. 7 /PRNewswire/ -- Memolink, Inc.

Delivering Extra Valuemore

Recessionista handbags, frugal food – and more words on the page. Peter Genower looks at how magazines are weathering...

Research and Markets: The Newspapers Category Led The News and Magazin...more

Business Wire)-- Research and Markets (http://www.researchandmarkets.com/research/677558/news_and_magazine) has...

The Groop Is Named to the Inc. 500 List of Fastest Growing Companies i...more

The Groop, a Los Angeles based digital agency, is named #204 in the 2009 Inc. 500 issue. Inc. magazine this month...

Jet sellers, party hosts try to rev up Singapore F1more

S$15 million ($11 million), as it targets 35,000 high net-worth individuals expected to attend, the event's marketing...

Dotomi Hires Key Sales Executives to Support Company's Rapid Growthmore

to director, business development and Michael Von Eyser to director, business development. Bringing more than 15 years...

Hef's hopes for Playboy in Chinamore

Hugh Hefner hopes his Playboy brand can help encourage democracy in China.

Uptown Magazine & Buick Lacrosse Partner for Art of Tastemore

Local Philadelphia Event to Target African American Tastemakers NEW YORK--(Business Wire)-- Uptown Magazine, the only...

CRM Magazine Recognizes Visible Technologies as a "Rising Star&qu...more

Wire)-- Visible Technologies, a leading provider of social media analysis and engagement solutions, today announced...

Updated: ASME Weighs In on Ad Cover Gimmicksmore

a dismal ad market. Sources said Esquire is pitching ads that would jump off the page when the magazine is held up to a...

Reader's Digest: Unsexy and unsuccessfulmore

some have also ruined themselves. On August 17th the Readers Digest Association, publisher of Americas most widely read...

Hot off the pressesmore

SHERRY FITZGERALDS most recent edition of its City Country property magazine is full of hot properties but none hotter...

Magazine runs 'Harry Potter-style' moving adsmore

Potter books will come a step closer next month with the appearance of the world's first video magazine advert.

CBS to run video ad in magazine this fallmore

video-chip ad embedded in an issue of Entertainment Weekly. The September 18 issue of the Time Inc.-owned magazine will...

Reader's Digest plans prearranged bankruptcymore

NEW YORK (Reuters) - Reader's Digest Association Inc, publisher of the widely-read Reader's Digest magazine, said on...

Economist offers one-issue subscriptionmore

Economist has launched a single copy subscription service that allows readers to order just one copy of the magazine...

Reports of Mag Subscription Card's Demise a Bit Exaggeratedmore

NEW YORK (AdAge.com) -- A lot of magazine lovers were happy to read a New York Times blog item Friday that was...

Time Inc. Shutters Southern Accents Magâ€"More To Come?more

1985 by the Southern Progress Corp., which itself became a subsidiary of Time Inc. that same year. The magazine, which...

Dawn Zier Named President & CEO of Direct Holdingsmore

named President and CEO of Direct Holdings in addition to her continuing responsibilities as President of Global...

The book closes on divisions at newspaper distributor Dawsonmore

Struggling newspaper and magazine distributor Dawson Holdings (down 0.5p at 6.25p) has surrendered two of its collapsed...

More Marketers Use Social Media, Survey Saysmore

NEW YORK Social media has gained significant traction this year as a marketing tool, according to a new survey from the...

The 10 Cheapest Magazine Subscription Offers Todaymore

And the 10 Most Expensive NEW YORK (AdAge.com) -- You might assume the cheapest magazine subscription offers would come...

LibreDigital completes $15M funding roundmore

founded in 1999 as NewsStand Inc., develops electronic publishing platforms. The new capital will be used to expand...

UK consumers 'watching their spending on print subscriptions and pay-T...more

trim spend on pay-TV Almost a quarter of UK consumers are planning to cut back on newspaper and magazine subscriptions,...

Times Publishing Co. Announces Plans to Sell GOVERNINGmore

for top state and city government officials is being offered for sale. GOVERNING's properties include a monthly...

Top Sources: Magazine Marketing

  • Advertising Age
  • adage.com
  • Crains ChicagoBusiness
  • Reuters
  • Mediaweek
  • brandrepublic.com
  • New York Times
  • Globe Investor
  • MarketWatch
  • mytechboxonline.com

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