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MAGAZINE MARKETING
Magazine marketers must move beyond selling “x savings off the cover price” to promoting the range of offline and online content that is available. The battle is no longer against price exclusively, but about the relationship between value and time. Brand positioning must address the time/value equation.
Magazine Marketing is part of Business Exchange, suggested by
Linda Brennan.
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Recent news on this topic.
One chief executive Bernie Ecclestone has rejected the teams? calls to be given more earnings from the sport?s...
/PRNewswire/ -- Global digital marketing agency, bigmouthmedia, has been announced as winning a prestigious award in...
among Chinese consumers continues to rise as companies build up their retail presence and deploy more resources to...
Nat Ives, AdAge.com - A partnership between a top magazine publisher and a major ad buyer is advancing magazines' long...
One chief executive Bernie Ecclestone has rejected the teams? calls to be given more earnings from the sport?s...
in the franchise industry, was chosen for the assignment based on the strength of their creative and interactive...
print is dead. Well, they have not yet seen the latest two-volume edition of Egoiste, the large format magazine printed...
for First Place in the 2011 TOCA New Media Awards' Publishing category of Podcasting was Yard & Garden magazine's...
announced today that the ISG 6000 platform is a recipient of the 2011 NGN Leadership Award from Technology Marketing...
It's another week, so there must be another new list ranking the marketing value of professional athletes.
of the nation's premier homebuilders, today announced that Tom Silk has been named senior vice president of marketing...
/PRNewswire/ -- USA WEEKEND Magazine and USA TODAY Your Life content teams have merged into one editorial team to...
has become one of the world's top media companies serving the African-American audience. Under her leadership, ESSENCE...
/PRNewswire/ -- The PrecisionIR Group and Bloomberg Markets magazine are joining forces on a new integrated media...
fan fare, she was ousted. In her new post, she reports to Michael Clinton, Hearst's president of marketing.
product as a bonus. Examples abound: * Last week, the New Yorker introduced a subscription that includes the magazine...
Part II" March 29 2011 'The Hangover Part 2' Trailer 2 (2011) HD April 04 2011 'Pink Ribbon' magazine 'Together...
writes kids' literacy books and will pick the best reads for youngsters aged from two to 12. Tesco Magazine Kids' Book...
home closings. Based on revenues, Stanley Martin moved up to #41 in the nation according to the Builder Magazine's...
More China-foreign magazine partnerships in the offing Consolidation in China's publishing industry, stemming from a...
/PRNewswire/ -- St. Louis-based digital marketing firm, tSunela, and ALIVE Magazine will present a panel discussion on...
Media Group (GMG), hiring Michael Benson as its Chief Creative Officer and promoting Kristen O'Hara to Chief Marketing...
Media Group (GMG), hiring Michael Benson as its Chief Creative Officer and promoting Kristen O���Hara to Chief...
/PRNewswire/ -- News America Marketing, a subsidiary of News Corporation, applauds the Federal Bureau of Investigation...
Top Sources: Magazine Marketing
- Advertising Age
- adage.com
- Crains ChicagoBusiness
- Mediaweek
- Reuters
- brandrepublic.com
- Globe Investor
- MarketWatch
- New York Times
- mytechboxonline.com
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