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MAGAZINE MARKETING
Magazine marketers must move beyond selling “x savings off the cover price” to promoting the range of offline and online content that is available. The battle is no longer against price exclusively, but about the relationship between value and time. Brand positioning must address the time/value equation.
Magazine Marketing is part of Business Exchange, suggested by
Linda Brennan.
This topic contains
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380 blog
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Recent news on this topic.
pundits were predicting the Internet would sound the death-knell for the world as we knew it? Newspapers and magazines...
its Integrated Multichannel Solutions(TM) (IMCS(TM)) program. IMCS is designed to help multichannel marketers achieve...
Have your say Read comments It's Tata to all that hand-wringing here on Highway One I have been reading features in car...
Artists are popular fodder for the social pages of our magazines. It's easy to think of their world as one big wild...
Some television series should come with a warning: 'The following show contains extreme fashion statements.
That country is France, which is currently preoccupied with the fate of its ailing semicolon. Encouragingly, a...
NEW YORK - You don't need a pan and a stream in California to join the next gold rush. A video camera, computer and...
By Richard Edwards and Duncan Gardham Jurors were told that the alleged conspirators planned to distract airport...
Some television series should come with a warning: 'The following show contains extreme fashion statements.
The bar on the 40th floor of the Cerulean Tower hotel buzzes with the discreet hum of money. Wealthy Japanese lean into...
For months, spirits companies have been courting and romancing the Swedish government with offers for its state-owned...
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Top Sources: Magazine Marketing
- Advertising Age
- adage.com
- Crains ChicagoBusiness
- Reuters
- Mediaweek
- brandrepublic.com
- Globe Investor
- MarketWatch
- New York Times
- mytechboxonline.com
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