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MAGAZINE MARKETING

Magazine marketers must move beyond selling “x savings off the cover price” to promoting the range of offline and online content that is available. The battle is no longer against price exclusively, but about the relationship between value and time. Brand positioning must address the time/value equation.

Magazine Marketing is part of Business Exchange, suggested by Linda Brennan. This topic contains 513 news and 380 blog items. Read updated news, blogs, and resources about Magazine Marketing. Find user-submitted articles and reactions on Magazine Marketing from like-minded professionals.

News

Recent news on this topic.

Magazine Publishers Associationmore

Is direct marketing really up to the digital challenge?more

pundits were predicting the Internet would sound the death-knell for the world as we knew it? Newspapers and magazines...

Quebecor World Launches IMCS(TM) to Support Customers' Pursuit of an E...more

its Integrated Multichannel Solutions(TM) (IMCS(TM)) program. IMCS is designed to help multichannel marketers achieve...

James May: On the roadmore

Have your say Read comments It's Tata to all that hand-wringing here on Highway One I have been reading features in car...

Artists salute brain behind YBAsmore

Artists are popular fodder for the social pages of our magazines. It's easy to think of their world as one big wild...

Grace Dent on getting fashion ideas from TV starsmore

Some television series should come with a warning: 'The following show contains extreme fashion statements.

Jon Henley on the fate of the semicolonmore

That country is France, which is currently preoccupied with the fate of its ailing semicolon. Encouragingly, a...

Marketing gold could be found in Web videomore

NEW YORK - You don't need a pan and a stream in California to join the next gold rush. A video camera, computer and...

Plotters planned to carry dirty magazines to distract securitymore

By Richard Edwards and Duncan Gardham Jurors were told that the alleged conspirators planned to distract airport...

As worn on TV ...more

Some television series should come with a warning: 'The following show contains extreme fashion statements.

Interview: How the Kooks got so good at playing the pop gamemore

The bar on the 40th floor of the Cerulean Tower hotel buzzes with the discreet hum of money. Wealthy Japanese lean into...

An Absolut Marketing Dreammore

For months, spirits companies have been courting and romancing the Swedish government with offers for its state-owned...

The ID which has been used to access this Moreover Technologies link i...more

Extract not available.

Top Sources: Magazine Marketing

  • Advertising Age
  • adage.com
  • Crains ChicagoBusiness
  • Reuters
  • Mediaweek
  • brandrepublic.com
  • Globe Investor
  • MarketWatch
  • New York Times
  • mytechboxonline.com

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Business Outlook Magazine Recognized Texas Metro Curare Group | Texas
Posted: Feb 29
Entry Level Sales/Marketing - Special Events, Anaheim Wyndham Vacation Resorts | California
Posted: May 25
Service Line Marketing Specialist Texas Children's Hospital | Houston, TX
Posted: Mar 25
Account Exec: Advertising, Internet Marketing: Legal Advertising & Marketing Services Company | Dallas, TX
Posted: May 28
Director, Product Marketing Marketing Moves | Seattle, WA
Posted: Apr 9

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