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MAGAZINE MARKETING

Magazine marketers must move beyond selling “x savings off the cover price” to promoting the range of offline and online content that is available. The battle is no longer against price exclusively, but about the relationship between value and time. Brand positioning must address the time/value equation.

Magazine Marketing is part of Business Exchange, suggested by Linda Brennan. This topic contains 513 news and 380 blog items. Read updated news, blogs, and resources about Magazine Marketing. Find user-submitted articles and reactions on Magazine Marketing from like-minded professionals.

News

Recent news on this topic.

Toshiba's Strata Call Manager Receives Internet Telephony(R) Magazine'...more

announced that its Strata(R) Call Manager has won a 2010 Product of the Year Award from Technology Marketing...

Fifteen Million Salespeople to Be Displaced by 2020, Predicts Sales 2....more

a post-conference report, Brett Clay, author of Selling Change, included video remarks from conference host and Selling...

Diet tips, recipes and suicide bomber advice: Is al-Qaeda women's maga...more

bother me that all evidence points to this being a massive joke. I want Osama's women's magazine to be real.

Apple's Phil Schiller: White iPhone coming soonmore

a 16 year old wanted to know if the white iPhone would ever emerge, he Tweeted Apple's marketing boss.

Overland Storage Vice President Recognized By Everything Channel's CRN...more

data protection solutions across the data lifecycle, today announced that Jillian Mansolf, vice president of global...

St. Joseph Media Acquires Torontoistmore

(MARKETWIRE via COMTEX) -- St. Joseph Media, Canada's largest privately owned consumer magazine publisher, is proud to...

Aflac Severs Ties with Gilbert Gottfriedmore

do not represent the thoughts and feelings of anyone at Aflac," Aflac Senior Vice President and Chief Marketing...

VIBE Announces Partnership with Hoop It Upmore

(BUSINESS WIRE) -- VIBE Magazine today announced a promotional alliance with Hoop It Up, the world's largest...

DeVito/Verdi Checks Out With 13 Wins at the 2011 Racie Award Show - Ho...more

Gold, Silver and Bronze Awards Than Any Other Agency --Ads for East Coast Seafood Restaurant Sweep Radio and Magazine...

Printing firm St Ives to offload loss-making magazine arm to Walstead ...more

Printing company St Ives has agreed to sell its magazine business to the owner of Wyndeham Press, in a deal worth...

Sales Leaders Can Collaborate with Marketing for More Winsmore

(BUSINESS WIRE) -- Selling Power Inc. today announced that sales leaders will learn how marketing teams can help...

Flipboard Announces Duran Duran Project At SXSWi 2011more

Flipboard, developer of what it calls the world's first "social magazine" for the iPad (and, this summer, the...

Vision InfoSoft, An Industry Leader In Integrated Electrical Estimatin...more

Constructech Magazine recently recognized Vision InfoSoft's premier electrical estimating software suite, Electrical...

Arvind Mills eyes Rs 2,500 cr revenue from lifestyle divisionmore

next two years," Lalbhai said, adding that the company will invest around Rs 5-6-crore in advertising and...

Pioneer joins AirPlay party with four new AV receiversmore

of audio video receivers all featuring���you guessed it: AirPlay. Topics Video, Audio Video Receiver, Video Receiver,...

Burger King Corp. Announces Changes to Global Brand Marketing and Oper...more

New Alignment Reinforces Global Brand and Operations Standards, While Creating Localized Marketing Approach at Regional...

Media Decoder: Journalists Face Big Challenges in Libyamore

to shut down most of its service that streams local television stations over the Internet. The Big Story Magazine...

E!, Food Network sign merchandising dealsmore

Wente Vineyards for a line of California wines. It already has licensing deals with Hearst for Food Network Magazine,...

Irina Shayk: Paradise Found in Hawaiimore

The brown-haired, green-eyed hottie Irina Shayk soaks up the sun on the beaches of Maui as the cover model for the...

Top Layer Intrusion Prevention System Achieves Five Stars and "Be...more

today that its IPS 5500 ES/EC-Series was awarded a perfect five out of five stars and received SC Magazine's Best Buy...

Dauphin Media Group Appoints Jack Huber to Associate Publisher of 'Hol...more

to announce the appointment of Jack Huber to Associate Publisher for its recently launched shelter publication, Holmes:...

Aqua Pharmaceuticals Welcomes Ted White as Vice President, Salesmore

area sales managers, three associate directors, group practices and 120 sales specialists. Mr. White was recognized by...

Four netstat tricks every Windows admin should knowmore

information using the netstat command. Topics Larry Dignan, Network Configuration, Windows Administrator, Bill...

Forbes Update: Brand power and our path frowardmore

Forbes, dated February 14. It is a shorter version of this post, which discusses our overall Web and magazine strategy...

Saatchi & Saatchi Latin America Agencies Earn Top Industry Honorsmore

Two agencies from Saatchi & Saatchi's Latin America network have earned top honors from leading industry trade...

Top Sources: Magazine Marketing

  • Advertising Age
  • adage.com
  • Crains ChicagoBusiness
  • Reuters
  • Mediaweek
  • brandrepublic.com
  • Globe Investor
  • MarketWatch
  • New York Times
  • mytechboxonline.com

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Business Outlook Magazine Recognized Texas Metro Curare Group | Texas
Posted: Feb 29
Entry Level Sales/Marketing - Special Events, Anaheim Wyndham Vacation Resorts | California
Posted: May 25
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Posted: Mar 25
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Posted: May 28
Director, Product Marketing Marketing Moves | Seattle, WA
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