Magazine marketers must move beyond selling “x savings off the cover price” to promoting the range of offline and online content that is available. The battle is no longer against price exclusively, but about the relationship between value and time. Brand positioning must address the time/value equation.
Magazine Marketing is part of Business Exchange, suggested by Linda Brennan. This topic contains 534 news and 382 blog items. Read updated news, blogs, and resources about Magazine Marketing. Find user-submitted articles and reactions on Magazine Marketing from like-minded professionals.
Please add new articles to this topic
Top Sources: Magazine Marketing
Please wait, content being added to topic...