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MAGAZINE MARKETING
Magazine marketers must move beyond selling “x savings off the cover price” to promoting the range of offline and online content that is available. The battle is no longer against price exclusively, but about the relationship between value and time. Brand positioning must address the time/value equation.
Magazine Marketing is part of Business Exchange, suggested by
Linda Brennan.
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Reference
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Top Sources: Magazine Marketing
- circman.com
- the-dma.org
- fedma.org
- distripress.net
- magazine.org
