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MARKET RESEARCH 2.0

Market Research 2.0 takes advantage of new web and social networking technologies and capabilities to expand the horizons of traditional market research. MR 2.0 allows for much faster response, more efficient dissemination of information, and tapping a more focused audience, which makes consumers respond in new and meaningful ways.

Market Research 2.0 is part of Business Exchange, suggested by Roger Haskins. This topic contains 946 news and 139 blog items. Read updated news, blogs, and resources about Market Research 2.0. Find user-submitted articles and reactions on Market Research 2.0 from like-minded professionals.

Most Active

The most active stories in this topic based on user activity.

The Single Buyer Model: A Dangerous Road Towards Competitive B2B Marke...more

These disadvantages are overshadowing the higher-cost and dangers of the single buyer model used in ways where missteps...

MREB | Stuff Our Customers Saymore

Over the past few weeks, YouTube has been overflowing with spin-offs of the viral video, Stuff* Girls Say.

MREB | 15 Insight Generation Toolsmore

With the importance of good tools (and the importance of good insight) in mind, the Market Research Executive Board has...

Eric Got Me Thinking About The Next Buyer Revolution | Buyerologymore

What I have been thinking about is that we are in the midst of the next revolution right now – that we are in the midst...

Boost Demand Generation Using Target Ready Buyer Modelsmore

Without question, changing buyer behaviors are also impacting how we think about Demand Generation or as it has been...

How B2B Leaders Are Understanding Buyers Better With Behavioral Buyerg...more

In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to...

Predictive Buyer Modeling Is Changing the Future of B2Bmore

The ability to make decisions based on predictions is becoming an essential attribute for B2B executives.

MREB | 5 Skills to Build to Improve Impact, Part 3: Influencemore

It’s time to talk Influence, a skill that can sometimes be overlooked in its importance. But think about it: business...

Data Snapshot: Social Media And Mobile Adoption « Customer Experience...more

MREB | Budget and Staffing Benchmarking: Here to Help Youmore

To help make budgeting analysis a bit less painful, every year we survey our members on their budget levels, staffing...

MREB | Brazil: What to Know before Researching Latin America’s Biggest...more

Recently, the rapid expansion of the middle class in Brazil has forced researchers to think deeply about how best to...

MREB | 5 Market Research Trends for 2012more

Here, based on industry news, recent research, and conversations with members, are MREB’s Top 5 Trends to Watch Out For...

MREB | Breaking Your Business Partners’ Biasesmore

Ah, confirmation bias--the tendency of business partners to look for and accept information that reinforces their...

Resources for Voice of the Customer Programs « Customer Experience Mat...more

MREB | 5 Skills to Build to Improve Impact, Part 2: Business Problem S...more

Help speed up the team’s ability to ensure match between research request and the underlying business issue.

MREB | Optimize Your Work Environment and Impactmore

Combine environmental psychology and Research-specific business partner analysis to be the most impactful researcher...

MREB | 5 Skills to Build to Improve Impact, Part 1: Insightmore

Our last few years of research have identified 5 core skills that provide the biggest opportunity to advance Research’s...

Market Research for Small Businesses: Three Free Sourcesmore

Get free market research to better your small business marketing. Here are 3 sites that publish free market reports,...

Big Brother Is Watching You Shopmore

Retailers are linking security cameras with software to track consumer behavior

MREB | Yes, You can Unlock Insights from Social Mediamore

While marketing has moved to more innovative uses of social media, research seems to have lagged behind the curve.

MREB | Analytics as Competitive Advantagemore

Sure, data can tell you what is happening – but it can’t tell you why. To answer that question, you have to layer in...

MREB | The Best Questions You’re Not Askingmore

We all know the importance of asking the right questions. So, how do you train your line partners to ask the types of...

MREB | Poll Results: Research-A Strategic Partner?more

We know that every Research department wants to be a better strategic partner to the business, but how do you get there?

Are You Using Word Clouds?more

I think there are serious pressures on both supplier and client side that work against crafting a careful, visually...

MREB | Customers: Least Likely to Know How they Feelmore

A number of psychological studies have found that complete strangers can estimate your preferences better than you can.

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