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MARKET RESEARCH 2.0

Market Research 2.0 takes advantage of new web and social networking technologies and capabilities to expand the horizons of traditional market research. MR 2.0 allows for much faster response, more efficient dissemination of information, and tapping a more focused audience, which makes consumers respond in new and meaningful ways.

Market Research 2.0 is part of Business Exchange, suggested by Roger Haskins. This topic contains 1,063 news and 141 blog items. Read updated news, blogs, and resources about Market Research 2.0. Find user-submitted articles and reactions on Market Research 2.0 from like-minded professionals.

News

Recent news on this topic.

Ryan Kocher to Lead CMI's Analytics Team - Advertising and Marketing N...more

ATLANTA, Ga., May 15, 2012 (SEND2PRESS NEWSWIRE) -- Ryan Kocher has joined CMI, a full-service marketing research...

MREB | Make Web Analytics Work for Youmore

Web analytics can become a powerful tool for market research, whether to perform online segmentation or to increase...

CMI's Jean Fasching and Laura Winn to Speak at 2012 LIMRA Marketing an...more

ATLANTA, Ga., May 10, 2012 (SEND2PRESS NEWSWIRE) -- CMI's Jean Fasching, vice president, and Laura Winn, vice president...

MREB | The 4 Fs of Social Media Collaborationmore

The question for companies is not simply, How do we use internal social media to better communicate with our...

MREB | Simplify Customer Decision Making: Take the Quizmore

Our sister program, the Marketing Leadership Council, found that brands that simplify customer decision making are 86%...

MREB | The Need for Speed in a Research Worldmore

The speed of business is rapidly increasing and does not look to be slowing down any time soon. In this “I need it...

Display Banner Advertising Drives Searchmore

Over the past several years, numerous third party studies have pointed to the power of a display banner ad.

MREB | What to Call the Next Generation Research Functionmore

Some of our members rename their functions to more accurately describe the value they provide to the business.

MREB | What Can Research Learn from Neonatal Incubator Design?more

Design that Matters recognized a disconnect between the way incubators were built and the environment in which they...

MREB | Lead Users: Insightful on More than Just Product Development?more

We have talked a lot about how companies can use lead users in their innovation process, but can they help this...

Is Your Organization Likeable? Are You Attracting the Right Buyers? | ...more

While there is much focus given to demand generation, content marketing, lead generation, lead management, and...

Can You Predict Your Ideal Scenarios For Lead Nurturing? | Buyerologymore

Depending on which reports you may read when it comes to lead nurturing, approximately 60% or more of B2B businesses do...

MREB | Be a Top Performer: Decide, Don’t Driftmore

Over the years industrial psychologist Timothy Judge has uncovered four characteristics found in high performers in...

MREB | Just Say No: 5 Smart Ways to Disagree with Othersmore

If market researchers are really doing their jobs right, they should be spending a lot of time saying “no.

MREB | Methodologies: Smart Change Is Hard to Come Bymore

In a perfect world, every new methodology would be faster, cheaper, and better at providing deep and relevant insight.

MREB | The Shiny Object Syndrome in Analyticsmore

Smart market researcher should work with, instead of around or against the analytics team, using the newer methods to...

MREB | Identify and Combat 5 “Everyday Experts”more

In a recent HBR blog, entrepreneur Daniel Gulati outlines five “everyday experts” who like to provide advice that they...

Use Buyer-Based Selling To Engage The New SMB Buyer | Buyerologymore

This is part 5 and final article of a series on the challenge of targeting SMB markets and how the use of buyer-based...

MREB | Social Media- Listening to the Right Buzz?more

It is tempting to run to the high-traffic channels of Facebook or Twitter to start listening. But, as Mark Hunter of...

MREB | What’s in (research department's) a Name?more

What image do research departments put forth with their names? We take a look at how Research departments are changing...

MREB | Improving a Content Taxonomy: Taking Cues from Youmore

Making sure that information and insights are easily accessible is a big part of a research team’s job, and we here at...

Channeling Buyer-Based Experiences in SMB | Buyerologymore

This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and...

Telcos and CableCo Small Business Units Poised to Take a Revenue Hit, ...more

MOUNTAIN LAKES, N.J., March 30, 2012 (SEND2PRESS NEWSWIRE) -- Over the next five years, all of the major U.S.

Innovation Perspectives – Insights and Executionmore

For my money, the most dangerous misconception that leaders have is that coming up with a great idea is the key to...

MREB | Rethinking Organizational Designmore

Much like attempting a home DIY project without the right blueprints, tools or inspiration, restructuring an...

Top Sources: Market Research 2.0

  • mreb.exbdblogs.com
  • mytechboxonline.com
  • BusinessWeek
  • pc1news.com
  • blogs.business.com
  • blog.sisinternational.com
  • adage.com
  • send2press.com
  • researchrockstar.com
  • send2pressnewswire.com

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